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Head Coach - Fitness

Gulf Marketing Group (GMG Group)


Ref: QP229-242

Job description / Role

• Ensure Private Coaching Targets are achieved through the successful management of your team of Coaches.
• Ensure that Private Coaching Agreements are completed in full and that details are captured correct and accurately.
• Manage the team in terms of delivering the highest standard of coaching, both in delivering of Classes and Private Coaching.
• Daily Reporting of operational performance and compiling of monthly reports.
• Train and develop your team of Coaches to ensure optimal performance from your team in Private Coaching and professional delivery of classes.
• Support the GM in managing the Member Journey execution and delivery.
• Effective and professional programming of classes and ensuring that your team understands how to execute the classes within full understanding of the programming outcome.
• Supporting employment Cost Control by managing departmental employment costs within budget.
• Manage auditing scores about 80% pass rate.
• Meet sales and conduction targets (yourself and your team) through effective and efficient management of your team through weekly 1on1 meetings and monthly business plan management.
• Train and Develop future leaders within your team.
• Train, mentor, coach and motivate team to be successful in their role and maximize their potential (all training to be recorded and filed in team Personal Files).
• Ensure all coaching agreements are completed: self and team.
• Manage performance and develop employees.
• Communicate effectively in the workplace including regular, documented departmental meetings and participation in club meetings.
• Ensure monthly Goal Setting (Business Plans) is completed and driven for target overachievement.
• Conduct monthly Team meetings to discuss performance, progress and changes within the company.
• Attend Business Meetings as set by the General Manager/Group General Manager.
• Train at least 3 times a week.
• Perform Administration duties and lead by example at all times.
• Oversee smooth private coaching agreement processes.
• Cover absence of the coaching team when required and ensure the coaching rota is set to benefit the box operations as well as be prepared to cover holidays and sickness.
• To use APP X and other operating systems/manuals efficiently.
• Train all staff to deliver excellent classes, private coaching sessions and customer service at all times.
• Maintain open line of communication in any business related issues.
• To comply with all business rules and policies and adapt to any changes within the outlined timeframe. This includes monthly briefs and email communication on business updates.
• To be supportive to all departments and conduct training to HODs in the Box.
• Ensure full compliance to all company policies and procedures.
• To comply with all Health and Safety responsibilities.
• Handle member complaints within the club and provide response within 48 hours.
• Ensure execution of the Member Journey in Box.
• Handle cancellation of Private Coaching Agreement requests following correct policy and procedure.
• Provide quality coaching programs with will inspire consistently high attendance and at the same time an induction/orientation/fundamental class program which will inspire prospects and visitors to join GoldBox Fitness.
• Together with club HODs and GM, produce monthly Retention Strategy to drive member retention focus.
• Control departmental employment costs.
• Ensure that classes are always covered and that the standby list is always updated.
• Monitor coaches’ class delivery and quality.
• Control stock allocated to Fitness Department.
• Support Box Audits and focus on on-going improvements.


• CrossFit Level 2
• Reps Level 3
• Nutrition Certification will an added advantage.
• Candidate must have experience in programming classes for CrossFit and High Intensity classes like HIIT.
• Must have experience in managing a team of coaches with the ability to develop and train existing/new staff.
• Will be required to coach classes and do one on one personal training sessions.

About the Company

Established in 1978, by the Baker family who still own and manage the company today, Gulf Marketing Group is one of the Middle East's leading, family owned companies. Gulf Marketing Group operates regionally, across the GCC and boasts a diverse portfolio of brands, retail outlets and services. Gulf Marketing Group subsidiaries operate in key sectors such as retail and distribution of sporting goods and lifestyle brands, health and fitness, food and food processing, integrated 3PL logistics, real estate, healthcare and pharmacies, education and technology. Since 1978, Gulf Marketing Group has introduced more than 90 international brands into the Middle East, as well as building the reputation of our homegrown brands as reliable and quality driven companies.

We are proud to be one of the top 10 retailers in the Gulf region with:

  • More than three decades experience managing international brands in local environments
  • A prestigious portfolio of world class brand partners
  • Anchor tenancy in all major GCC shopping malls
  • A proven track record of securing exclusive retail and distributor agreements
  • An experienced management team
  • Strong customer relationships

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