Head of Acquisition Marketing

Robert Walters

UAE

Ref: NP316-923

Job description / Role

Employment: Full Time

We are currently looking for a Head of Acquisition Marketing for a leading bank in Abu Dhabi, UAE.

Responsibilities:

* Design and implement marketing strategies
* Make sure the assigned objectives are being met in the most effective and efficient way through acquisition marketing
* Managing the Acquisition Marketing team by setting out objectives, performance review and motivating the team
* Monitor financial performance and set the budget accordingly
* Impellent acquisition marketing policies
* Design and implement the brand and development plan for different banking groups
* Design and implement customer contact strategies and execution strategies
* Handle social media programs to spread brand awareness
* Working within different teams across the organization
* Handle the marketing calendar to prioritize projects
* Distribute advertising campaigns across different channels
* Handle customer communication through SMS and Email (create and proof read message)
* Handle the media planning and buying agency management

Requirements

* Candidate must have minimum 10 - 15 years of experience in acquisition marketing
* Candidate must have a bachelor's degree in Marketing
* Candidate must have experience in a B2C environment and high-volume campaigns (client or agency experience)
* Creating large campaigns (ATL/BTL) in a short period of time
* Creative mindset, up to date with trends and ability to inspire others
* Ability to identify target audience and deliver a clear message
* Managing a team

About the Company

Robert Walters is one of the world's largest specialist professional recruitment consultancies with 53 offices spanning 24 countries.

We've helped thousands of professionals find permanent, contract and interim roles with leading global corporations, small to medium sized companies and innovative start ups. Our specialist recruitment focus includes: accountancy and finance, banking, engineering, operations, legal, IT, sales, marketing, procurement & logistics, HR and support/administration.

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