Head of Agency

Job description / Role

The Head of Agency will lead a team focused on CX, media planning, buying, execution and analysis across various channels. The ideal candidate has to be a highly strategic and data driven leader with a proven track record of driving successful media campaigns and building strong relationships with media partners.

Key Responsibilities:
• Media Strategy & Planning: Develop and implement innovative media strategies that align with client objectives and target audiences. Oversee the development of media plans across various channels (e.g., digital, traditional, social).
• Media Buying & Negotiation: Lead the media buying process, negotiating favorable rates and terms with media vendors. Optimize media spend to maximize reach and frequency.
• Campaign Execution & Management: Oversee the execution of media campaigns, ensuring seamless implementation and adherence to best practices. Monitor campaign performance and make necessary adjustments.
• CX & media Trends: Keeping up to date with the latest CX and media trends, technologies, and best practices.
• Performance Analysis & Reporting: Develop and maintain media performance reports, analyzing key metrics and providing insights to clients and internal teams. Identify opportunities for optimization and improvement.
• Team Leadership & Development: Lead, mentor, and develop the media operations team, fostering a culture of collaboration, innovation, and continuous improvement. Conduct performance reviews and identify training needs.
• Media Partner Management: Build and maintain strong relationships with media vendors, negotiating contracts and ensuring optimal partnerships.
• Budget Management: Oversee client budgets, ensuring efficient allocation of resources and maximizing ROI.
• Client Growth Management: Collaborate with client services teams to understand client needs (unique business challenges, target audience and CX goals) and ensure media strategies align with their objectives. Play a key role in annual/quarterly business planning on current clients and lead new client pitches for prospective clients.
• Market Research & Analysis: Stay informed about market trends, competitor activities, and emerging media channels. Conduct market research to identify opportunities for innovation.
• Delivering Value & Effectiveness: Consistently delivering measurable results and demonstrating the value of the agency's media & CX services.

Qualifications:
• Bachelor's degree in Marketing, Communications, or a related field. MBA preferred.
• 10+ years of experience in media strategy, planning and buying preferably in a media agency (based in the Middle East for a minimum of 4 years)
• Proven track record of successfully leading and managing media/strategy teams.
• Deep understanding of audience profiling, media channels, platforms, and technologies.
• Strong understanding of the customer journey across various industries and touchpoints
• Expertise in media planning and buying tools (e.g., Comscore, Nielsen, Google Ads).
• Strong analytical, problem-solving, and data interpretation skills.
• Excellent communication, interpersonal, and presentation skills.
• Strong negotiation and relationship-building skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Strong understanding of digital marketing and advertising principles.
• Experience with various agency management software and technologies.
• Strong financial acumen and budgeting experience.

About the Company

A full service media planning and buying agency geared to offer solutions that span across industries and borders.

A decade worth of experience, a solid ear on the pulse of the market and a keen eye for finding the perfect fit for each communication. This is what makes us the right media partner.

At Team Red Dot, we take the time to understand your brand and marketing objectives. Global access combined with local insights have enabled us to build an extensive web of media expertise to give you bespoke solutions.