Head Of Campaigns & CLM

Tandem Search

UAE

Ref: KP709-2583

Job description / Role

Employment: Full Time

Job Purpose:

Head of CLM ensures his Unit performs the required tasks to drive cross-sell and actively supports front line in selling to existing customers and all other activities related to the unit.

Job Responsibilities:

CLM

• Identify opportunities for selling to existing base, based on customer needs and life cycle and develop strategic marketing / business campaigns to attract new customers.
• Map products vs demographics to identify customer propensity and life cycle stage to take up different products
• Understand the psychographics and requirements of customers to develop products / propositions that best suit their needs.
• Explore the customer database and articulate campaigns / tactical plans in CRM to increase product penetration, cross sell and up sell as per the customer life cycle
• Identify areas of opportunity and recommend/ drive implementation of campaigns (external / internal) for customer acquisition based on the customer life cycle
• Coordinate with MIS to generate leads, according to defined plan, in a timely manner
• Develop, manage and maintain all required tools
• Liaise with Group CLM for execution and tracking of campaigns
• Monitor cross-selling and CLM KPIs

Cross Fertilization:

• Ensure synergies are leveraged upon across various segments and divisions, i.e, affluent, SME, Corporate and overall business is enhanced through existing customers
• Explore segment portfolios and identify customers to target
• Build a customized proposition (financial / non-financial) in consultation with the relevant product team and Group procurement
• Develop the pitch and provide training to the relevant acquisition channel
• Develop and track cross-fertilization initiatives/campaigns and acquisition programs
• Monitor cross-fertilization KPIs

Retention Strategy:

• Manage attrition across products with the aim of retaining profitable segments / customers
• Identification of reasons for attrition across products
• Articulate segment retention strategies in consultation with product / segment / retention team
• Identify and launch retention activities/campaigns
• Periodic review and update of retention strategy / policy
• Monitor retention KPIs

Others:

• Implement projects assigned to campaigns management in a timely manner
• Ensure alignment with other stakeholders
• Propose initiatives to support Retail growth
• Take ownership of any other responsibility as assigned within the scope of the unit
• Assess all direct reports according to their performance and ensure management of all Group staff in a way to ensure optimum productivity and lowest attrition
• Manage key stakeholders to ensure campaign success from planning: segments & product units to execution channels: distribution, call center, digital.

Requirements

Key Requirements:

• Education
• Bachelor or MSc degree within the fields Finance, Banking, Mathematics, Business Administration or Computer Science

Experience:

• 7+ years in Retail banking, with extensive experience in campaigns management and data analytics
• Proven track record in coordinating initiatives involving different stakeholders
• Previous relevant experience in UAE

Knowledge & Skills:

• Outstanding analytical, problem solving and conceptual skills
• Solid quantitative and computer skills
• Excellent understanding of campaign management systems and integration with channels
• Strong communication skills to convey complex ideas and alternatives
• Significant experience in facilitating with teams on implementations of systems
• Strong ability to multi-task
• Strong communication skills, meeting facilitation, and organizational skills with an ability to express complex business concepts in technical terms via presentations and written forms

About the Company

Building businesses, changing lives

At Tandem, we’ve built a vast network of top-tier professionals across the globe. We empower businesses to thrive by delivering unmatched talent solutions. With our global reach, collaborative approach, and unwavering commitment to excellence, we drive transformative growth and shape exceptional teams.

Who we are.

We are a team of industry experts, driven by a passion for innovation and excellence. We are dedicated to providing unique talent solutions and nurturing collaborative partnerships that redefine success.

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Personal Assistant salaries in UAE

Average monthly compensation
AED 10,000

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