Head of Content

Visioneers

Dubai, UAE

Ref: PP000-41982

Job description / Role

Job Type
Full Time

Job Location
Dubai, UAE

Nationality
Any Nationality

Salary
Not Specified

Gender
Not Specified

Arabic Fluency
Not Specified

Job Function
Marketing, Advertising & PR

Company Industry
Media & Entertainment

About the role

The Head of Content is a strategic and creative leader responsible for shaping the storytelling direction of Arab Nation and its client accounts, ensuring consistent quality, tone, and creative excellence across all platforms. This role oversees the entire content department — including senior scriptwriters, scriptwriters, and researchers — and ensures that all content produced for Arab Nation’s platforms as well as for clients aligns with the organization’s vision, values, and brand identity. The ideal candidate combines creativity, cultural insight, and strong leadership to produce high-impact Arabic content that resonates with diverse audiences across the region.

Key responsibilities

1. Creative leadership & direction

Lead the ideation and development of Arabic digital shows, campaigns, and social-first content for Arab Nation and client pages.

Approve all content — from scripts and concepts to final deliverables — ensuring high quality and consistency.

Adapt international or trending formats into culturally relevant and regionally appealing versions.

Maintain creative excellence while balancing innovation, clarity, and cultural sensitivity.

Ensure that all content reflects both Arab Nation’s tone and each client’s brand direction.

2. Strategic planning & content vision

Define and execute the overall content strategy for Arab Nation and client accounts in line with business goals.

Establish storytelling pillars, tone, and content frameworks tailored to each platform and audience.

Oversee content calendars, campaign rollouts, and publishing schedules with production and digital teams.

Identify new creative opportunities, partnerships, and collaborations.

Uphold Arab Nation’s mission of portraying a positive and progressive Arab identity while meeting client objectives.

3. Team leadership & oversight

Manage and mentor the content team (senior scriptwriters, scriptwriters, and researchers).

Assign tasks, monitor progress, and ensure timely, high-quality content delivery.

Review and approve all scripts and creative materials before production.

Conduct regular team meetings to align priorities across both internal and client projects.

Encourage creativity, accountability, and continuous improvement within the team.

4. Cross-department collaboration

Collaborate with the Head of Production, Head of Digital Media, and Head of Client Team to align creative, execution, and campaign goals.

Partner with the Project Lead and Client Team on campaign ideas, content pitches, and brand storytelling.

Coordinate with production teams to ensure visuals and narratives align with approved scripts.

Participate in leadership discussions to review performance, challenges, and new creative initiatives.

5. Performance & innovation

Monitor engagement and content performance across Arab Nation and client platforms to guide creative decisions.

Analyze audience insights and digital trends to identify new opportunities.

Continuously refine tone, structure, and storytelling style to maintain relevance and quality.

Promote experimentation with new content formats, creative tools, and storytelling techniques.

Requirements

Qualifications & skills:

8–12 years of experience in media, content strategy, or creative writing, including 3–5 years in a leadership role.

Proven track record in developing and scaling content for multiple brands or audiences.

Strong Arabic writing and editorial skills (English proficiency is an asset).

Excellent leadership, communication, and team management abilities.

Deep understanding of Arab culture, trends, and audience behavior.

Strategic thinker with a strong creative vision and executional discipline.

Experience working with production and digital teams to deliver cohesive storytelling.

Reporting line

Reports to: Director – Arab Nation
Supervises: Senior Scriptwriter(s), Scriptwriter(s), and Researchers
Works closely with: Head of Production, Head of Client Team, Head of Digital Media, and Project Lead.

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