Job closed
Ref: HP350-3201
Job description / Role
Head of CRM required for a leading online consumer platform, based in Dubai.
Client Details
A leading online consumer platform in high growth mode, based in Dubai
Description
The CRM Manager is responsible for managing the organisations CRM ensuring the company can make the most out of marketing opportunities it offers.
* Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
* Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
* Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities.
* Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
* Overseeing direct communications with customers through the CRM.
* Monitor and maximise customer lifetime value strategies ensuring maximum profitability.
* Ensuring the database is segmented effectively for targeted marketing activities.
* Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
* Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
Job Offer
35,000 AED + bonus incentive plan and medical, flights.
Requirements
The successful candidate must have:
* Experience as a Senior CRM Manager / Head of CRM for at least 4 years, with a proven track record in managing teams, and optimising the CRM system
* Experience both in Europe / USA AND the Middle East markets for a multinational organisation, preferably within the FMCG sector
About the Company
Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.
The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:
Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal
The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.