Head of Digital

Job description / Role

About the position: *Please Read Carefully*

On behalf of an award winning and well-funded tech start-up company, iTalent is looking for a Senior Digital Guru to lead the digital marketing arm and overall customer growth. The individual will be responsible for managing, growing, and deepening engagement with customers, partners, leads and followers base by creating brand awareness and nurturing leads through innovating in our digital and offline presence and leveraging the best ROI tactics and experimentation in SEM, SEO, display, mobile, video, email and social channels.

Roles and Responsibilities include:
- Set the digital marketing strategy for the business with clearly defined performance KPIs and Metrics
- Optimize and implement best practices across all digital marketing programs, including: SEM, SEO, display, mobile, video, email and social, with an eye to driving new customer acquisition, customer engagement, and ultimately, conversion.
- Oversee and drive web content and site localization strategies with ongoing content updates to our website and blog, including copy, content/resources and SEO, and content translation projects to keep the experience fresh, engaging, and relevant. Assess content effectiveness, and drive alignment between marketing campaign narratives and the website user experience and KPIs.
- Continually test and optimize - from A/B testing CTAs and content placements to optimizing lead gen form flows, this position will drive the strategy for website testing.
- Guide marketing programs/projects from conception to completion, overseeing all aspects including requirements gathering, scope definition, resource planning, project timeline, budget management, risk management and change control.
- Drive the web analytics reporting agenda, defining tools, key performance metrics, and socialization of performance. Continuously set goals, track metrics, and conversion rates with an optimization frame-of-mind.
- Constantly manage and track media budgets and conversion projections while optimizing ROI.
- Work under clear budgets and find efficient solutions to optimize conversions at the lowest costs.
- Present and communicate results of key marketing initiatives, digital marketing campaigns, and online conversions throughout the team and with the Leadership Team.
- Build and lead a performance-driven growth spanning from paid media, conversion flow optimization, social, SEO, emails etc.

Requirements

- 5+ years’ digital marketing and online sales experience
- Bachelor’s degree required, advanced degree preferred.
- High energy, charismatic, innovative, creative
- Self-motivated and thrives in a fast-past environment
- Passionate about lead gen, web optimization, web analytics, and online conversion/optimization. Experience with web content strategy, localization, paid media, owned media, testing and analytics.
- Strong track record of managing significant web properties with experience defining website information architecture, layout, and navigation in support of user-centric design strategies.
- Experience and demonstrated capability to make data-driven decisions to continually optimize and drive the customer funnel.
- Exceptional communication/interpersonal skills to clearly articulate ideas, frame problems and offer solutions. Strong leadership track record.
- Balanced strategic and tactical thinker with strong presentation, problem-solving, analytical, and budget management skills, and understanding of ROI analysis.
- Excellent judgment and creative problem-solving skills including negotiation and conflict resolution skills. Ability to influence and engage direct and indirect reports and peers.
- Fluent in English, fluent in Arabic is a small advantage

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About the Company

italent has been around since 2012, when we saw that businesses needed better talent solutions for their employment requirements. By focusing our efforts on quality products and services that are simple-to-use and innovative, our team brings you the best results without any unexpected additional costs and unnecessary complications. Simply put, we love helping businesses find and keep the right people.