Head of Digital Marketing

Job description / Role

Head of Digital Marketing - KSA ( Riyadh )

• The Head of Digital Marketing will set and execute the go-to-market strategy, delivering the brand's unique value proposition amongst the different target segments. Responsibility includes demand generation and growth strategy for the product, overlooking performance campaigns for lead conversion and optimization.
• The job role requires a high level of market understanding through research and insight generation, leading to the development of effective communication plans and campaigns that consistently drive the brand purpose.
• To articulate the brand purpose and the value it creates for the different stakeholders.
• To continuously be aware of brand positioning within the market, with a clear brand strategy that delivers on strategic, segmented, and tactical communication.
• To establish the customer segments and fully understand the customer's needs, journey, and experience with respect to the product.
• To effectively maintain rightly targeted and timely messages with the different target segments across channels like push, email, in-app, and more.

Requirements

• To consistently drive the brand purpose through a messaging hierarchy and content plan per target segment, keeping in mind the different services that the product delivers.
• To have deep understanding of effective content strategies.
• To craft and overlook effective and objective-based digital campaigns, ranging from awareness, brand building, engagement, promotional, or demand generation.
• To consistently dig deeper for insights, understanding trends, customers, and competition, then using this information to effectively drive the brand's growth and purpose.
• To leverage traditional and conventional research methods, ranging from desktop research, field research, and even social media listening.
• To be hungry for data - on all levels (product user experience, customer experience, campaign analysis, creative analysis, operational data), and leverage this data to optimize and make the right decisions for the brand.
• Lead on performance growth marketing as well as brand marketing with defined optimization plans. Work in liaison with Product, Analytics, and Operational teams to manage demand growth on scale, in alignment with supply capacity, with a final goal of optimal customer experience across the front.

About the Company

We recruit the very best talent for middle management positions across a range of functions and sectors. Think you've heard all that before? Read on.

We're here to make recruitment better. Better for our clients, our candidates and our own recruitment professionals.

We build relationships, not databases, and add real value that helps organisations and individuals grow. We are a team of functional and sector specialists delivering a genuinely consultative service that is underpinned by the depth of both our market knowledge and the client & candidate networks we have built.

Our clients love it. And as a result, we are one of the fastest-growing professional recruitment groups on the planet. Whether you're hiring or changing jobs yourself, you can't afford to get it wrong.

Argyll Scott will ensure you get it right.