Head of Growth

Job description / Role

Responsibilities
• The Head of Growth Marketing will be responsible for developing and executing our growth strategy, encompassing both customer acquisition and retention marketing
• You will have a hands-on approach helping to build and drive efficiency and effectiveness of the customer funnel
• This will require you to collaborate cross-functionally with Digital Product, Marketing and Creative teams to identify and execute on opportunities to drive growth
• Additionally, you will own setting key performance targets (CAC, CPA, AOV, retention), forecasting and reporting on results
• Reporting to the Vice President of Marketing, you’ll design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate pipeline revenue
• Own growth marketing strategy and inform our consumer experience across acquisition and retention
• Develop a go-to-market plan for product launches, including budget, forecast, efficiency targets, and channel and partner selection
• Build dashboards for measuring and sharing results on business critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly and monthly KPIs
• Select and set up publisher and agency partner relationships for launch and beyond
• Plan, execute and lead paid campaigns across online and offline channels, including Paid Social, SEM, Display, Radio, TV, Podcast, etc
• Devise a SEO strategy and cross-functional teams to execute programs that drive high-quality organic traffic
• Post-launch, design and implement optimization tests across our end-to-end customer funnel (from acquisition through lifecycle retention)
• Develop and drive lifecycle retention program, including transactional messaging, trigger programs and large-scale campaigns
• Partner with cross-functional teams (product, creative) to develop advertising assets, landing pages, emails, and reporting needed to manage programs at launch and beyond
• Own management and results of ad channels post-launch, including budgeting, reporting, and efficiency optimization
• Collaborate with functional partners to forecast and plan company revenue growth
• Partner closely with SDR and sales teams to ensure strong marketing and sales alignment
• Hire, manage, and develop a team of driven, highly engaged individuals to manage marketing channels

Requirements

• 10+ years of experience in online marketing, with a deep focus on account-based marketing and performance-based growth marketing
• Experience working across the full DTC marketing funnel (customer acquisition, conversion and engagement) and across the marketing mix (including online and offline channels)
• A background in owning and managing a budget, forecasting, and delivering on monthly goals of spend, CPA, ROAS, Retention and LTV
• Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized “doer,” with a data-driven mentality
• Top-notch analytical skills with a proven ability to work through data to find opportunities and actionable insights that are not readily apparent and clearly communicate them to a diverse set of stakeholders in a way they will understand
• Proven ability to leverage multiple data sources to develop hypotheses and execute rapid test and learn strategies
• Deep expertise of ad/web/email reporting and analytics platforms, such as Google AdWords, Facebook, Google Analytics, Optimizely, etc.)
• Experienced with channel testing methodology, lifecycle marketing programs and multiple attribution models
• Strong track record of effective collaboration with creative/brand marketing and product management teams
• Experience building, leading, and managing a team of direct reports
• Strong quantitative skills and attention to detail are essential
• Proven experience managing significant budgets for a DTC/eCommerce brand
• Expert knowledge of all paid platforms and their campaign management interfaces, with Google and Paid Social being of highest importance

About the Company

Right Calibre Executive Search is your partner in recruitment. We firmly believe that Human Resources is the most important and everlasting asset for any organization. We are a young, vibrant and fast growing company with a Head Quarter in UAE. With the number of years in recruitment we have developed a strong network of top professionals. We provide comprehensive search services for clients and candidates on a regional /local and International level for leading organizations across all industries. At Right Calibre Executive Search, we build partnerships with Clients and Candidates based on Trust, Passion, Innovation and Excellence. Our success is our people and our mission is delivering excellence to individuals, businesses and companies.

Right Calibre is an agency that understands that great employees are the key to business success. We pride ourselves on sourcing high calibre permanent staff in every industry and being the best recruitment agency in the area. Our dedicated consultants have a wealth of experience in recruitment for most industries and are able to source the right candidate for your business, from entry-level to upper management. Right Calibre Executive Search has fast become the agency of choice for employers and employees seeking only the best.