Job description / Role
Head of B2B Growth Marketing
Dubai (Open to relocation)
SAAS experience essential
Our client is an industry leading restaurant reservation and table management platform. They provide cloud-based applications to restaurants for increasing efficiency and revenue through real-time restaurant reservations, automation and guest data management and CRM. As Head of Demand Generation, your role is to own the acquisition and channel marketing strategy across multiple global markets.
• You will be responsible for the overall strategy, execution and measurement of demand generation.
• Driving lead generation, nurturing and conversion across inbound and outbound channels, including email, social, search and paid.
• Building lifecycle marketing programs to retain customers, implementing best practices in CRM and automation.
• Find and drive testing outside of traditional marketing channels to drive incremental leads.
• Working closely with internal and external content teams on content development to optimize channels and targeting
• Own and monitor KPIs
• Establish internal processes to optimize conversion
AED 30,000 to 35,000 per month inclusive of fixed allowances.
• 5 years of B2B digital marketing or lead gen experience. Experience within a technology company a plus.
• Experience managing a team in a similar role – and confident with a remote team
• Skilled at using lead gen tech stack including CRM tools (we use Hubspot)
• Experience executing SEO and paid search as B2B acquisition channels
• Foundation knowledge of key B2B sales KPIs (pipeline etc)
• Strong interpersonal and project management skills
• Good copywriting and campaign management skills
About the Company
Kingston Stanley is the leading specialist marketing recruitment agency in the Middle East, working exclusively with clients and candidates across the full spectrum of the marketing sector since early 2011. We will help you find, screen and select the ideal candidate for your marketing jobs, and we have the largest, most current and qualified network of suitable candidates, ready to start immediately. Whether you have a role that urgently needs to be filled, or a killer portfolio, you’ll find what you’re looking for here. Strong ethics, honest hard work, integrity and marketing recruitment are the four pillars of our business and brand.
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