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Job description / Role
One of the leading real estate companies in Dubai is seeking a dynamic and creative Head of Marketing. You will be joining an established brand in the region with ambitions to grow and cement it's foothold on the market. This is an opportunity to put your stamp on the future of the brand, and play a key part in helping the Company achieve its mission, vision, values and strategic profit objectives.
To be successful, the incumbent must develop a collaborative work ethic between all departments and understand the property market in detail. The challenge for the role is ensuring consistency of the brand across operations; balancing the company’s legacy while using creative and progressive marketing programs.
Key Responsibilities:
- Providing direction for all marketing activities and ensuring communication and branding objectives are integrated throughout all designs, advertising, signage, exhibitions, digital materials, public relations, collateral and all other company activities.
- Define and implement the policies, processes and procedures for the department in line with the Company’s vision.
- Design, implement and review public relations programs and where necessary act as the contact person for PR activities for the company including participation and setting up trade shows, road shows or similar events.
- Initiate research programs for better consumer, customer and internal understanding of the business including assessment of media content, websites, etc. and recommend programs to drive efficiency. Regularly evaluating & measuring the effectiveness of marketing campaigns with the overall business objectives and recommending changes.
- Manage the marketing resources and budget in the most efficient and effective way including negotiating with the vendors/suppliers to ensure best results with time and cost efficiency. Allocate available resources in compliance with business priorities.
- Manage comprehensive brand marketing including online / website presence.
- Review and appraise staff in a timely manner to encourage employees to effectively implement plans and operate with maximum efficiency.
- Frequent updates to the CEO and Management Team.
Requirements
- Masters degree specializing in Marketing, with a minimum of 5 years of experience in a senior role; alternatively, bachelor degree specializing in marketing with 7 to 10 years of progressive career growth. Experience in the property / real estate sector an advantage
- Requires above average computer literacy (MS Office, Internet, Database Software, etc.)
- Excellent written and oral communication skills. Meticulous English language skills; Arabic an advantage
- Natural networker, active in numerous professional associations
- Creative and analytical, while possessing personal drive and initiative
- Highly confident presentation skills; able to interact and make presentations to all levels of management
About the Company
We are one of the leading and most well established Real Estate Companies in the UAE, with unmatched industry experience having operated in the region for many years. Our brand is synonymous with professionalism and quality of service towards our clients, with a large multicultural team boasting a wealth of knowledge on their chosen areas.