Head of Marketing

Job description / Role

Head of Marketing - Beauty Maker

Who we are

The Beauty Makers Team works together to ensure their brand's success with the help of Operations, e-commerce, marketing, brand curation and brand creation teams.

Our Vision
To be the reference in beauty brand creation for the Middle East with Global potential, playing in the clean beauty space in a strategic customer-centric and passionate way

Our Mission
Create equity and values by striving to offer innovation in beauty, bringing ideas to life with a forward-thinking approach.

What you'll be doing

As Head of Marketing for The Beauty Makers, you will be responsible for setting up the brand's strategy to build brand sustainability and the brand's goals, objectives and budgets for the short and long term. You will be responsible for managing a team of marketers ensuring excellence of their marketing performance.

- Define the brand strategy across 3 concepts and manage the full P&L for marketing
- Define the marketing budget by market/store, online/offline
- Define and oversee the development of the corporate brand guidelines and ensure alignment with the brand strategy on branding, advertising visuals, brochures, packaging, collaterals and digital assets
- Define the regional marketing action plan & adapt tools per store (Direct Marketing, PR, Media, Digital) and sign off the local action plans and tools development
- Define the CRM strategies
- Supervise retail marketing (acquiring customer knowledge, and action plan to improve customer acquisition, retention, satisfaction, sales, and service)
- Monitor regional brand performance and define marketing KPIs
- Manage the Own Concepts marketing team
- Manage all VM initiatives across all 3 brand concepts
- Working closely with the Head of TBM to realise the vision of the overall group concepts

Requirements

What you'll need to succeed

- Minimum 10+ years of relevant marketing/digital marketing experience with Global brands in beauty, retail, FMCG, brand development, and retail marketing, ideally for multiple networks and multiple markets
- A passion for innovation and brand development, ability to think out of the box creatively
- Ability to collaborate with leadership teams and build strong relationships cross-functionally with commercial, operations etc
- Creative skills and branding are key
- University degree- Ideally holding an MBA: In retail/Brand/Marketing management

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.