Head of Marketing - B2B Tech

Job description / Role

We are seeking a Head of Marketing to lead and execute innovative strategies in the Tech sector. You will be responsible for leading all aspects of marketing, communications, and public relations for the company. This role owns the end-to-end marketing strategy, will lead and develop high-performing teams, oversee integrated campaigns across digital, content, brand, and PR channels, and ensure consistent alignment with overall company goals

Client Details

Our client desire to remain confidential - they are a large player operating in the B2B Technology sector with their office in Abu Dhabi.

Description

* Develop and execute comprehensive marketing strategies that support business objectives, drive growth, and enhance the company's brand presence
* Collaborate closely with cross-functional teams to ensure all marketing initiatives align with company goals and brand identity
* Develop and execute thought leadership strategy to enhance the company's position as a thought leader within the Industry
* Design, develop, and deliver persuasive presentations that articulate product value propositions, market insights, and strategic narratives
* Lead the design and execution of creative communication, branding, promotional activities, and events in collaboration with key business partners
* Build and maintain strong relationships with external partners, including agencies, vendors, and service providers
* Manage marketing budgets, allocate resources effectively, and monitor expenses to maximize return on investment (ROI)
* Direct and oversee market analysis and research to identify trends, opportunities, and actionable insights
* Develop and maintain brand guidelines and marketing and communications policies and procedures
* Lead and ensure consistency across all external communications in line with the company's brand guidelines
* Direct the creation of press releases, executive speeches, and all digital and social media content
* Design and deliver integrated marketing campaigns, collateral, presentations, and briefings that communicate consistent, branded messages tailored to targeted audiences, with a strong focus on measurability, data analysis, customer profiling, and segmentation
* Develop and execute digital marketing strategies aligned with organizational objectives
* Oversee the development, maintenance, and optimization of the company's website and social media platforms, ensuring content is current, engaging, and aligned with brand standards
* Develop and manage exhibition and event strategies from concept through delivery
* Establish and manage internal and public-facing media archives, email communications, and mailing lists
* Track, analyze, and report on key performance metrics to evaluate the effectiveness of marketing initiatives and guide continuous improvement

Job Offer

This is a great opportunity to join a Market Leader that will empower you to lead their Marketing strategies across all business units.

* Bachelor degree in a Marketing field
* Minimum of 10 years of professional experience, including at least 5 years leading marketing teams, preferably within a B2B Tech organization
* Excellent verbal and written communication skills in both English and Arabic
* Proven experience working with and analyzing market research data and reports to inform strategy and decision-making
* Demonstrated experience managing marketing projects and promoting cross-functional business initiatives
* Experience working with contracts, vendors, and procurement strategies
* Proven ability to support the planning and execution of large-scale events and exhibitions
* Working knowledge of media relations and press release development
* Strong organizational skills, with the ability to initiate, manage, and complete projects collaboratively while enabling team leaders
* Demonstrated ability to handle matters requiring diplomacy, sensitivity, and confidentiality

About the Company

Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.

The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:

Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal

The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.