Head of Marketing - Real Estate

Job description / Role

Guildhall is supporting a leading neo-luxury real estate developer in the UAE in their search for a Head of Marketing. This executive role oversees the full marketing ecosystem including brand, creative, digital, PR, media, events, and experience.

Key Responsibilities
1. Brand Leadership & Positioning
* Lead and evolve the company’s neo-luxury brand strategy and visual identity.
* Ensure brand consistency across all digital, physical, and experiential touchpoints.
* Develop brand guidelines, design systems, and governance frameworks.

2. Team Leadership & Vendor Management
* Oversee all marketing, creative, content, and digital functions.
* Manage agencies, production partners, media houses, and influencers.
* Align marketing strategies with Sales, Operations, Innovation, and executive leadership.

3. Launches, Events & Experiential Marketing
* Lead strategy and execution for project launches, brand events, and activations.
* Ensure high-quality storytelling and immersive brand experiences.
* Oversee event budgeting, production quality, and performance metrics.

4. Media Strategy & Campaign Performance
* Drive digital and traditional media planning, buying, and analytics.
* Oversee creative development and ensure strong campaign performance.
* Optimize lead generation, ROI, and media placement.

5. Creative Direction & 3D Content
* Oversee all 3D renders, animations, and visual content for projects.
* Ensure alignment with architectural standards and luxury visual benchmarks.
* Approve all final visuals and creative assets.

6. PR, Communications & Reputation Management
* Lead PR strategy, corporate communication, and media relations.
* Manage influencer partnerships and brand collaborations.
* Monitor sentiment, share of voice, and overall brand reputation.

* Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
* 10–15+ years of experience, including senior leadership roles in luxury real estate, hospitality, lifestyle, or premium consumer brands.
* Proven track record of building and executing high-impact marketing strategies.
* Strong background in brand building, digital marketing, media management, and experiential events.
* Deep knowledge of regional market trends, customer behaviours, and luxury positioning.
* Outstanding leadership, creative direction, and stakeholder management skills.
* Experience managing large teams and multi-million-dollar marketing budgets.

About the Company

Guildhall is the most respected HR & Headhunting Consultancy in the MENA Region.

With deep, extensive knowledge of HR & Recruiting in the region, Guildhall has become a trusted partner of choice for candidates and clients. Starting from an exclusive recruitment agency in Dubai - UAE, Guildhall has grown into an elite service with the ability to cover vacancies in across MENA and Asia-pacific.

Offering tailored Career Sessions and an innovative industry-first membership program designed to save money on core services.

Guildhall is the partner of choice.