Head of Public Relations

Job description / Role

Our client is looking for a Head of Public Relations

Who will lead the PR function to enhance the agency’s reputation, deliver client success, and drive measurable impact through integrated communications. This role requires expertise in traditional and digital PR, influencer engagement, and content development in both Arabic and English. The candidate must demonstrate a proven track record in multi-channel PR campaigns, digital-first strategies, crisis management, and team leadership in a fast-paced agency environment.

Duties and responsibilities:

• Develop and execute comprehensive PR strategies that integrate traditional media, digital PR, influencer marketing, and content.
• Provide strategic counsel on reputation management, crisis communication, stakeholder engagement, and brand positioning.
• Align PR initiatives with clients’ broader business and marketing goals.

• Lead and mentor a multilingual PR team, ensuring high standards of bilingual (Arabic & English) content delivery.
• Foster collaboration, innovation, and cross-functional teamwork.
• Build and sustain strong relationships with government entities, media representatives, influencers, and community leaders.

• Cultivate strong ties with journalists, editors, broadcasters, and digital influencers across sectors.
• Oversee the creation and distribution of press releases, media kits, thought leadership articles, and digital storytelling assets.
• Implement structured influencer engagement programmes, including identification, negotiation, contracting, and performance evaluation.

• Lead digital PR campaigns leveraging SEO, online media, blogs, podcasts, and emerging platforms.
• Supervise the development of bilingual content (Arabic/English) across websites, social media, newsletters, and branded publications.
• Ensure content consistency with brand voice, cultural appropriateness, and audience resonance.

• Design and implement crisis communication protocols with bilingual holding statements and FAQs.
• Act as senior advisor during crises, ensuring fast, transparent, and controlled communication across traditional and digital channels.

• Drive data-driven decision-making by setting clear KPIs (media reach, share of voice, sentiment, engagement, conversions).
• Use PR tech tools for media monitoring, influencer tracking, social listening, and impact measurement.
• Present monthly and quarterly insights to clients and agency leadership.

• Stay up to date with global and regional PR trends, including AI in PR, influencer marketing regulations, and digital-first storytelling.
• Introduce innovative practices (e.g., short-form video PR, executive LinkedIn strategies, podcast thought leadership).

Qualifications:

• Bachelor’s degree in PR, Communications, Journalism, Political Science, or related fields (master’s degree preferred).
• 10+ years of experience in PR (agency or client side), with regional GCC experience strongly preferred.
• Proven track record in:
• Managing integrated PR campaigns (traditional + digital).
• Leading crisis communication efforts.
• Building long-term influencer and media partnerships.
• Bilingual fluency (Arabic & English) with excellent writing, editing, and public speaking skills.
• Strong knowledge of digital PR tools, influencer marketing platforms, analytics dashboards, and AI-driven media monitoring.
• Strong grasp of UAE and GCC socio-political landscape and cultural nuances.
• Understanding of digital ecosystems, influencer marketing regulations, and content engagement models.
• Knowledge of emerging technologies in PR (AI, digital listening, immersive content).
• Strategic thinking and analytical skills.
• Excellent bilingual writing and editing (Arabic & English).
• Public speaking, media handling, and presentation skills.
• Negotiation and stakeholder management.

About the Company

We lead in the creation and delivery of innovative workforce solutions and services that enable our clients to win in the changing world of work.

ManpowerGroup powers the success of many of the world's most dynamic organizations. We deliver innovative workforce solutions that enhance competitiveness, increase efficiency and spur productivity. Combining global reach with local expertise - 3600 offices in over 80 countries - we know the changing world of work and bring a deep understanding of the companies we work for and the industries we service.

ManpowerGroup entered the Middle East in December 2007 after acquiring local company Clarendon Parker, thus bringing 15 years in-depth local knowledge combined with a global footprint and industry shaping expertise and thought leadership. Manpower Middle East supports clients in the Middle East and North Africa regions. Our business is aligned to key skill specializations to ensure our clients requirements are met by expert and knowledgeable consultants that understand your industry and role requirement.

Our consultants are experts in finding the right talent across all industries in a broad-range of occupations including:

• IT & Telecommunications
• Engineering & Construction, Oil & Gas
• Banking, Finance & Legal
• Sales & Business Development
• Marketing, Public Relations & Communications
• Human Resources & Training
• Customer & Support Services (Secretarial and Administrative)
• Operational, Supply Chain & Logistics
• Executive Recruitment
• Emiratization Solutions
• Recruitment Program Outsourcing Solutions
• Managed Service Provider Solutions
• Talent Based Outsourcing Solutions
• Outsourced Staffing Solutions