Head of Sales & Marketing

Job description / Role

Our client is a market leading specialist manufacturer engineered products for the protection of coastlines, waterways and floating structures, based in Dubai, UAE.

The Head of Marketing & Communications will be responsible for designing, managing and implementing the company's marketing, communications and brand strategy. The successful candidate will be a generalist with broad and demonstrable experience growing businesses in the B2B space.

The Head of Marketing & Communications will be responsible for reinforcing and growing Our clients position as a recognised and trusted global leader in the marine industry, building on its existing brand awareness, growing its reach and driving demand through qualifying and nurturing leads. Reporting directly to the CEO, the successful candidate will drive all company marketing and communications activity, including but not limited to, online and social media, inbound and outbound marketing, content, CRM and branding.

KEY RESPONSIBILITIES
- Design, manage and implement the company's marketing and communications strategy (digital and offline).
- Manage the brand architecture, visual identity, and brand strategy
- Working with the sales team, lead and manage the company's client relationship program, including all associated client marketing and communications related activities.
- Strengthen existing, and launch new, products and brands.
- Manage agency and freelance partners who help deliver the company's marketing and communications plans
- Ensure consistent presentation of new and varied content and customer outreach plans to increase brand awareness and engagement
- Generate marketing qualified leads (MQLs) and identify new business opportunities
- Manage Public Relations and events, Carry out market research, analysis & reporting
- Play an active role in the annual and quarterly business planning process with senior management team (SMT). DELIVERABLES
- Reinforce and grow the companies position as a recognized and trusted global leader in the marine industry.
- Increase the company's brand awareness among its existing and new target market.
- Increase the company's client retention and NPS rate through a market-leading client relationship program.
- Grow, reach, driving demand through qualifying and nurturing leads.
- Grow marketing qualified leads and increase conversions through marketing activity.
- Implementation of the company's marketing and communications strategy.
- Ensure all sales and business development activities are supported with on-brand, relevant and up-to- date content and market insights.
- Ensure all company employees are aligned to, and support, the company's brand messaging, visual identity and values.

Requirements

- Minimum 10 years' experience in a B2B marketing role in the marine, manufacturing or industrial products industry.
- Proven track record of business growth
- Bachelor degree or equivalent - marketing, communications, design or business.
- Broad experience across the marketing spectrum, including digital marketing, SEO, web design, content creation, branding, inbound and outbound marketing, client relationship management, sales marketing.
- Past experience building audiences online or offline in B2B businesses.
- Proficiency with Adobe Creative Suite.
- Exceptional attention to detail and planning skills.
- Methodical, reliable and focused.

Salary package is circa AED 30-35,000 per month

About the Company

We have spent years building our key client & candidate bases; only working with the top firms in the market who have the same philosophy as us. We only partner with ethical businesses who have an excellent reputation in the market, allowing us to attract the very best talent for our clients.

We refuse to be like most recruiters – targeted on CV sends & quantity over quality. We do not operate a KPI environment. We will always have a direct, honest & transparent approach to our clients and candidates delivering a first in class service at all times; whether you are recruiting an engineer or director.

We have the capabilities, coupled with local market knowledge to manage your projects from concept design to completion. We recruit in the following countries: UAE, Oman, Bahrain, Saudi Arabia, Qatar & Kuwait.