Head Revenue Management

Dubai Parks and Resorts

Dubai, UAE

Ref: RP195-207

Job description / Role

Employment: Full Time

Building Fun
Dubai Parks and Resorts comprises of three theme parks - MOTIONGATE Dubai, BOLLYWOOD PARKS Dubai, and LEGOLAND Dubai and one water park - LEGOLAND Water Park - connected by Riverland Dubai - a retail, dining and entertainment walkway. The destination will also feature the Lapita Hotel, a Polynesian-themed resort catering to families.

Don't just visit - be a part of it! Join a talented and creative team to deliver unforgettable experiences for people from across the globe. Share your expertise, skills and passion with us, and be part of something everyone will be talking about for years to come.

Play Your Part
Reporting to the VP of Sales and Marketing. You will lead the strategic admission pricing development, Including rack, discounts, seasonal, structure, package structure, annual passes and channel strategy. You will ensure the key product pricing guidelines are followed and there is consistency of marketing, sales and pricing activities through the year. You will also provide insights through past activities, trends and customer behavior to help optimize revenues. Carry out visitation and revenue budgeting, forecasting and analysis. Monitor, report and analyze results,

You will support the maintenance and development of product/ promotions and sales channels in the system, you will monitor. analyze and report product/ promotion in the system, strong business partnering will be required and collaborating with cross functional teams like Marketing, e-commerce, Finance and IT across DM, Individual Parks and Lapita Hotel.

Main Duties:
- Leverage consumer research to generate insights for pricing and product definition
- Analyze sales data to understand guest behavior by identifying trends and patterns in consumer transactions.
- Recommend product / pricing layout to maximize demand and conversion on various channels (at the gate, website, etc.)
- Identify upselling opportunities across the resort and implement the relevant mechanics to drive increased guest spending
- Consider in-park spending to identify package opportunities and ensure consistency of strategies with in-park operations
- Leverage industry / competition benchmarks to identify new trends and potential opportunities
- Maximize utilization of available technology to drive sales and per cap
- Take part to annual strategy definition, devising with Marketing, Sales and Operations the main strategies to drive visitation and per cap
- Develop and provide Revenue Budget reflecting strategies and help identifying potential highs and lows
- Provide insights from analysis on strategic opportunities to drive revenue
- Develop and maintain budgeting tools
- Set targets for selling and upselling to sales or reservation departments, in compliance with the budget objectives
- Gather insights from the various teams and develop correct assumptions leveraging analysis
- Build and maintain flexible and accurate forecasting tools
- Share and explain the forecast to the company's stakeholders
- Ensure the product management process is followed
- Work with IT for product setup in VGS
- Communicate and provide the required information to the relevant stakeholders
- Ensure each channel offers the right price at the right conditions
- Recommend processes for sales, reservations or ticketing that is coherent with the overall strategy and drive upselling
- Ensure high standards of data and segmentation quality through system maintenance and audits
- Build and maintain central reporting
- Provide KPIs analysis on a regular basis
- Ensure coordination of operations and proper execution of promotions and initiatives
- Maximize revenues of ancillary products through revenue management practices
- Create and maintain business relationships with key stakeholders in Destination Management (DM) Sales Team, Marketing & PR, eCommerce Team, Individual Parks, Finance, and IT, to
- Identify opportunities to improve long-term company profits as well as execute the plans on a daily basis
- Lead or take part to revenue projects and identify opportunities to strengthen the role of the department


Are You a Star?

In order to be qualified for this role you should possess the below criteria:


- Degree in Business Administration and/or Hospitality Management/Finance.
- Minimum of 6 to 8 years professional working experience in Hospitality, Tourism, Government, Theme Park industry or FMCG
- Team leadership, coaching, development, recruitment and alignment within Sales, Marketing and eCommerce teams
- Strategic commercial planning and execution
- Proactive, passionate, action orientated and result driven.
- Organized, disciplined, dedicated, loyal and a self-starter.
- Focused, energetic and flexible.
- Fluent in English in addition to the language spoken in the specific geographical area.
- Assertive but with a diplomatic approach to business.
- Must possess top level business management, interpersonal, and facilitation skills.
- High level commercial & decision making skills.
- Presentation and public speaking attributes.
- Pricing experience is preferred.


- Good analytical & problem-solving skills.
- Financial modelling and analysis
- Budgeting, forecasting and planning
- Strong business partnering
- Excellent Project management skills
- Proactive, passionate, action orientated and result driven.
- Organized, disciplined, dedicated, loyal and a self-starter.

The Best Part of The Story
We offer a competitive salary and benefits package which includes; housing allowance, comprehensive medical coverage, life and accident insurance and other generous allowances.

We also care about your career development supported by Learning opportunities for those seeking a long-term future in the Company.

About the Company

Dubai Parks and Resorts offers new heights in experiential entertainment through an inspired concept that brings the best of the east and the west in the entertainment industry. Conceived and developed by Meraas Holding, Dubai Parks and Resorts articulates the Dubai leadership’s vision of positioning the emirate as a compelling global tourist destination.

The first phase of Dubai Parks and Resorts will comprise three theme parks: motiongate™ Dubai, Bollywood Parks™ Dubai, and LEGOLAND® Dubai. The development will also feature Riverland - a grand entrance plaza and Lapita, a family themed hotel. The first phase is scheduled for completion in 2016. Ground work commenced on site in February 2014

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