Industry Client Solutions Manager (App)

Job description / Role

Responsibilities

About the team: Industry Operations Team at TikTok helps formulate industry strategy and identify growth opportunities in order to deliver industry-specific solutions and methodologies across the METAP region. Nurture accounts through high-touch client service and education on TikTok solutions, supporting clients in achieving their marketing and business objectives. Cross-functional collaboration is a mainstay for the team in providing holistic solutions that cover product knowledge, vertical expertise, and market level insights. Our team is looking for individuals possessing strong business acumen and the ability to provide consultative sales in a fast-paced environment.

Responsibilities:

Being a consultant to clients and internal stakeholders:

• We are in the business of solutions — these cover everything from product adoption, strategy, and/or optimizations to help top 10 clients link their marketing objectives to their business goals.
• Keeping up to date with product developments, market landscape, vertical movements, and competitor activities to give clients, their agencies, and internal teams a holistic view of what next steps to take.
• Building test and learn plans in conjunction with the usage of measurement solutions (BLS, CLS, Ad Effectiveness, etc.) across full-funnel solutions.
• Driving and facilitating the adoption of Pixels, MMPs, TikTok Shop where applicable.
• Putting together narratives, workshops, and business reviews to educate and upskill clients in charting the way forward.
• Establish the value of TikTok as a part of a client's media mix and communication strategy.

Account management, campaign management & reporting:

• Manage and grow post-sale relationships with clients and their corresponding agency teams, taking a role in steering account growth and success.
• Sense check and challenge media plans and provide suggestions to set clients up for success.
• Take responsibility for campaign setup checks, performance monitoring, and optimization suggestions for every client in the book of business.
• Own conversations around Always On content and performance objectives to support the Client Partnerships team in revenue attainment.
• Gather, analyse, and present data alongside insights and actionable next steps as part of post campaign reporting or account audits.
• Prioritising tasks by urgency level and impact in alignment with Client Partnerships Managers.

Stakeholder management & revenue impact:

• Building trusting relationships and robust communication with internal teams and external client and agency teams to ensure sustained growth of accounts.
• Understanding the scope of various cross functional teams and whom to approach for what purpose.
• Pushing through product adoption, programs, and packages built around specific company or market level priorities.
• Having an equal stake in account and opportunity planning, and working together with the Client Partnerships team to come up with innovative solutions and strategies.
• Tracking revenue attainment and impact of client activities on book of business, individually and as a team.
• Sharing client, market, and vertical learnings and knowledge across Client Solutions Teams, and beyond where pertinent, through case studies or other ad hoc sharings.

Qualifications

Minimum qualifications:

• At least 5 years experience in account management or client services within digital performance marketing, with strong cross-vertical knowledge and a deep understanding of advertising KPIs and digital media platforms.
• In-depth knowledge of the digital marketing landscape, media metrics, and performance studies; experience in app or tech verticals is a plus.
• Proven experience supporting advertisers in-house, via agencies, or on digital platforms — especially those with complex, multi-market branding and performance needs.
• Strong analytical and technical skills, including proficiency in Thinkcell, Excel, business dashboarding, and similar tools; highly detail-oriented and a creative problem solver.
• Excellent communication and presentation skills in English, with the ability to translate insights into strategic client recommendations.

Preferred qualifications:

• Proven ability to manage revenue-bearing responsibilities, team targets, and strategic program development to drive education and product adoption.
• Hands-on experience with app, CPAS, shopping ads, and broader e-commerce marketing.
• Skilled in working with third-party ad measurement partners (e.g., IAS, DV) and mobile measurement partners, including pixel setup and troubleshooting.
• Experienced in diagnosing and resolving technical issues in collaboration with product and engineering teams.
• Able to travel as needed to support business goals.

About the Company

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.