Internal Communication And Employer Brand Lead

Job description / Role

Overview

Operating in the UAE for over 50 years, CBD manages the financial requirements of some of the largest corporates and businesses operating in the country, driving the UAE economy. Over the years, CBD has transformed into a progressive and modern banking institution winning multiple awards for its digital initiatives, credit cards, bank accounts, mobile app features, and services.

CBD has been recognized as the number one bank in the UAE on the Forbes list of The World's Best Banks 2022.

As we continue to build upon our successes, we are looking for ambitious individuals who are passionate about the banking and finance industry and the markets in which CBD operates. Just as important to us is your ability to demonstrate a talent for dealing with people - your colleagues and our customers - and delivering service that really goes the extra mile.

Responsibilities

• Develop and execute an annual internal communications plan with key approved activities and corresponding budget.
• Roll out key corporate messages through engaging content and design via internal communications channels to create awareness.
• Collaborate with leadership to draft compelling messages (i.e., CEO Connect) and deliver successful internal events (i.e., town halls).
• Lead the continuous development of the organisation's intranet, managing information and content to maximise its usage and effectiveness.
• Lead the production and dissemination of the company's employee newsletter to keep internal stakeholders informed and engaged.
• Support the business objectives by collaborating with the bank's product teams and oversee the relevant communication to employees.
• Develop, proof-read, and edit content for all internal channels (i.e., newsletter, email communications, intranet).
• Plan and execute employee activities/initiatives to help increase motivation and employee engagement.
• Design and implement employer branding strategies to attract, engage, and retain top talent.
• Create engaging content for social media, job portals, and careers events, highlighting the bank's culture and employee advocacy through testimonials and videos.
• Comply with the audit requirements, internal and external reporting obligations, in line with the policy guidelines, to ensure ambitious standards of uniformity and consistency across the bank.
• Timely reporting in line with Operational Risk Management guidelines.

Ideal Candidate Profile

• Bachelor's Degree in Communications, Marketing, or Public Relations.
• Minimum of 5-7 years of experience in internal communications, employer branding, or corporate communications, preferably within banking, financial services, or a related industry.
• Proven experience in developing and executing communication strategies and employer branding campaigns. Expertise in content creation, digital marketing tools, and social media platforms such as LinkedIn.
• Hands-on experience managing and optimizing intranet platforms to drive employee engagement and ensure effective communication. Experience in managing cross-functional teams.
• Proven ability to create and manage engaging internal employee newsletters, including content planning, writing, and distribution.

About the Company

In 1969, when we at Commercial Bank of Dubai started out little did we know that sheer grit and determination would get us where we are today. An Emiri Decree issued by His Highness the Late Sheikh Rashid Bin Saeed Al Maktoum, the founder of modern Dubai, laid the cornerstone of Commercial Bank of Dubai. We started out as a joint venture of Commerzbank, Chase Manhattan Bank and Commercial Bank of Kuwait. A minority stake was held by a few UAE businessmen.

By 1982, little more than a decade later, we evolved into a National Public Shareholding company. A feat complimented by an exponential increase in the capital base and mammoth restructuring of our operations. The feather in the cap came when the Government of Dubai became a key shareholder.

Over the decades, we have transformed ourselves into a progressive and modern banking institution. We are supported by a sturdy financial base and reigned by a strong and stable management. The proof of which lies with our customers who have stood by us over the years.