Job description / Role
The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.
This role is the lead International Marketing Manager for Company. It will encompass several key workstreams.
Responsibilities & Duties
• To manage the company’s pay per click campaigns under the direction of the Marketing Manager
• Undertake required analysis and A/b testing to identify relevant and strong keyword searches in order to optimize campaign success
• Creating targeted campaigns including writing required copy and testing landing pages
• Working with relevant internal teams to create copy and other creative content for paid marketing
• Provide regular reports on performance metrics and market related insights
• Analyze, monitor and report on ROI for all PPC campaigns to the Marketing Manager
• Analyze, monitor and report on competitors PPC campaigns including key words being targeted
• Manage and monitor spend to ensure it is in line with the assigned budget
• Keep up to date with market and technology related developments.
AED 96,000 to 135,000 per month inclusive of fixed allowances.
Skills / Experience / Qualifications
• Bachelor's degree in Marketing or related field
• Relevant previous experience and success within a similar PPC or Digital Marketing focused role
• Strong analytical ability and experience to work with a variety of data sources
• Ability to communicate effectively with the wider team.
• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills
About the Company
At study abroad, we have a strong commitment to education and career development. Our aim has always been to help international students study in a country of their choice. We are passionate about bringing international grade education to the doorsteps of our students from all over the globe.
We aspire to become the world’s leading global education advisory by connecting our students to our huge network of opportunities across the globe.
Transparency and Integrity are the two most important building blocks we believe in for the admissions process at Study Abroad. We are committed to the highest ethical standards. Study Abroad programs are designed to handhold students and help them in exploring best-fit university options, applying to multiple universities through a single application form system. Our organisation and our counselors pledge ethical and clarity in mind attitude in our interactions with our students and their families.