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Job description / Role
Objectives: The Brand Manager is responsible for developing and implementing the Jewelry division’s business, operations, and retail strategies in line with Brand guidelines. The Brand Manager will plan, direct, and oversee implementation of operations to achieve the financial and business objectives of the Division and Group.
Main responsibilities:
• Prepare annual business plan by brand in order to determine brand positioning in the market. Negotiate key aspects of the planned delivery with the host brand. Lead and direct business process discussions under direction of the Brand Manager
• Ensure the brand delivers business plan profit through delivery of both volume and cash margin, maintaining brand profitability by management of full price and mark down sales, intake margins, levels of mark down activity and terminal stock
• Supervise brand’s buying plans and projections with support from the Buyer and increase efficiencies and maximization of margins and sell thru
• Supervise Store Managers and the Stock Controller to reduce stock left over per brand and consequently the total for Al Mana Fashion Group - Eyewear
• Support the line managers in the delivery of the departmental strategy through the achievement of operational objectives and personal goals
• Daily, weekly and monthly reports, and communication with the Store Managers to review: DSS, DSR, competitor analysis, monthly in and out reports etc.
• Analyze sales reports and trends to maximize sales per square foot
• Maximize turnover by ensuring accurate, timely and commercial sales planning and reforecasting, covering both like-for-like and new stores
• Reforecast on a continuous basis through the plan period. Ensure pricing of new product reflects both local market and host brand positioning to ensure maximum competitiveness
• Assist with coordinating store incentives and collating results
• Plan and implement an events calendar for positive brand building through sales support promotional activities which maintain brand integrity and values
• Review and share with the Brands the competitor analysis on a monthly basis and implement the marketing calendar accordingly
• Ensure that operations are effectively informed of brand values, priorities and requirements, and communicate brand values to customer base through effective marketing
• Champion the highest level of customer service across the retail business
• Implement store customer service policies as set by Management
• Answer general store queries, identifying and escalating common themes or issues when necessary
• Ensure an exceptional level of store merchandising standards is executed across all stores
• Work with Visual Merchandiser Coordinator to determine layout of store merchandise
Reporting to: General Manager
Requirements
University Qualifications: University degree in Business Administration or similar field from a recognized university
Nature and length of previous experience: Minimum of 4 years experience in a similar role within the Jewelry industry
Specialist knowledge:
• Brand Management
• Business Acumen
• Communication (Verbal, Written)
• Computer and Software Literacy
• Document Control
• Due Diligence
• Financial Reporting and Budgeting
• Leadership
• Logistics and Supply Chain
• Presentation
• Relevant laws and regulations
Soft Skills and Personality traits:
• Accuracy
• Analytical Ability
• Attention to details
• Flexibility
• Independence
• Negotiation and Influencing
• Personal Motivation
• Planning and Organizing
• Proactivity
• Process Excellence
Language Fluency: Fluency in English is a must
About the Company
Al Mana is one of the largest and most diversified groups in the region, operating over 55 companies in 8 countries and employing over 3500 personnel. Industries that we operate in include automotive distribution and services, real estate and investments, retail and luxury fashion, F&B, engineering, technology, media and entertainment. The group covers most areas of retail including luxury goods, beauty, fashion, home interiors, watches and jewellery. Operating over 300 outlets, Al Mana represents some of the largest and most successful brands in the world.