Junior Digital Marketing Specialist

Job description / Role

Job Description:

Looking for a Junior Digital Marketing Specialist to create landing pages, run PPC and social media campaigns and monitor paid search budgets.

In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities:

- Landing page design and development in website builders (WordPress, WebFlow, etc.) or landing page software (Unbounce, - LeadPages, etc.) for paid advertisements (Google Ads, Facebook Ads, etc.).
- Participate in forming effective paid search strategies
- Launch and optimize various Social media and PPC campaigns
- Oversee accounts on various search and social media platforms
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends

Requirements

- Must have experience in landing page design and development in website builders (WordPress, WebFlow, etc.) or landing
- page software (Unbounce, LeadPages, etc.)
- Proven experience as a PPC Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- Certification in Digital Marketing and AdWords

About the Company

Operating in Dubai since 2005, Coldwell Banker UAE represents the franchise operation for the globally renowned real estate brand founded in 1906. With the legacy of unbounded professionalism and flawless customer services, we have grown into one of the most recognized and respected real estate firms of Dubai, UAE. We offer a one-stop-shop for all ready and off plan residential and commercial properties in Dubai.

We take pride in being one of the most innovative UAE real estate brand with an unmatched international reach through our 3,000 offices in 49 countries worldwide.

With the growth of the brand on a rise, our presence is strong presence in Dubai; you’ll find our head quarters at The Onyx on Sheikh Zayed Road (near Emaar Business Park) and branches at Dubai Marina, Business Bay and Jumeirah Village Circle.