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Lead Copywriter

Careem

UAE

Ref: OP782-477

Job description / Role

Do you want to help build a world-class institution from the region, experience the thrill of being part of a high-growth technology company, and improve people's lives?

There is only one way to build an awesome institution: to attract exceptionally talented people who are aligned with the mission of the organisation and make them partners in success. At Careem, our mission is to simplify & improve the lives of people, initially through solutions that make transportation in the region reliable, and over time, through disruptions in payments and logistics. In the process, we want to build an organisation that inspires and become a world-class institution from the region.

Founded in 2012 by former entrepreneurs and McKinsey alums, Careem is the MENA regions leading ride-hailing service and newest Tech Unicorn. With 30% monthly growth, we now operate in 50+ cities across 11 countries and host over 6million users. With our recent Series D funding success, we are positioned on the cusp of significant scale and well on target to deliver our goal of creating one million jobs in the region by 2018.

ABOUT THE ROLE

- Write copy for ads, digital ads, content, TV spots, radio, and other forms of advertising and communication.
- Research the technical properties of products.
- Determine what makes our solutions appealing to consumers and captains.
- Develop unique, new concepts.
- Conceive, develop and produce effective campaigns.
- Work with marketing teams to determine needs and budget.
- Ensure campaign stays within budget.
- Create and present storyboards of ideas.
- Work with art directors to create ideas.
- Write clear and persuasive copy for websites, digital ads, ads, and other means of advertising.
- Update digital media with timely content.
- Perform search engine optimization techniques.
- Oversee campaigns from production to completion.
- Revise, edit, and proofread content as needed or directed by marketing teams.
- Respond to feedback in a timely manner.
- Work within tight deadlines.
- Cast actors for TV, digital videos and radio work, including voiceovers.
- Monitor and change advertising campaigns to change effectiveness.
- Check copy for spelling and grammar errors.
- Work with media planners/buyers and the production department to fully develop the advertising campaign.
- Research competitors and keep abreast of market trends.
- Explore different ideas and concepts for both the visual and verbal elements in tandem with the creative team.
- Work with designers, illustrators, printers, photographers and production teams or agencies to complete the campaign.
- Write press releases advertising new products.

Requirements

- Previous experience working as an English Copywriter/Content Writer
- Excellent English written and spoken communication skills
- Passionate about writing and blogging
- Experienced in working on print ads, digital and social media
- Able to deliver on tight deadlines
- Keen to work in a fast paced environment

About the Company

We are a brand that aims to simplify people's lives by revolutionizing the transportation industry. A brand that strives to inspire everyone it interacts with, and supports every single person who dares to believe. #BeCareem

Careem is the MENA region's leading ride-hailing service and newest Tech Unicorn. With 30% monthly growth, we now operate in 50+ cities across 11 countries and host over 6 million users. With our recent Series D funding success, we are positioned on the cusp of significant scale and well on target to deliver our goal of creating one million jobs in the region by 2018.

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