Lead Makeup Artist - Charlotte Tilbury



Ref: GP435-5529

Job description / Role

Employment: Full Time


To Role model and display exceptional Artistry and Commercial skill always! Striving to exceed personal targets delivering and driving Charlotte Tilbury philosophy of 'artistry made easy'
The Tilbury Magic is at the core of their existence and is demonstrated with every customer every day
The Lead Artist is the ultimate brand ambassador; always reflecting the brand's values from roots to boots with a personal accountability to create, drive and deliver boudoir and service business to LIMITLESS achievement by always thinking ahead of appointments and events to ensure success
This person can convert a quick trick to a transformation in a heartbeat being such a passionate expert they ALWAYS empower our customer to feel the best they can through passion for our products
The responsibilities:


- Lead by example to consistently achieve and exceed personal sales goals through exemplary demonstration of core and new products measured through Key Performance Indicators (KPI's) Average Pound Sales, Average Unit Sales, Daily Conversion % and Daily booked appointments %.
- Work collaboratively to achieve and exceed team and counter targets
- Be accountable in tracking personal performance on a daily, weekly and monthly basis and monitor and drive store performance
- Proactively ensure appointments % and conversion is above company expectation maximizing every appointment to ensure commercial success.
- Collaborate as part of the Store Management and Regional Education team to deliver store training and follow up on ALL trainings ensuring ALL artists are engaged, and driven.


- Consistently promote the Tilbury Touch and exceptional customer service
- Manage customer queries efficiently, using sound judgment and achieving positive outcomes, escalating to your line manager where necessary
- Take every opportunity to extend exceptional customer service beyond the in-store experience; driving the customer database for direct marketing opportunities within Company guidelines
- Plan and implement and lead Masterclass and instore events weekly to drive sales
- Bring active support and initiative for counter events/new product launches; sharing ideas


- Be an inspiration to the team, demonstrating exceptional artistry; giving on the spot coaching and feedback to develop the Retail Artists
- Responsible for supporting the level of Artistry on their team by influencing Lead Artist Teams performance, coaching individuals on their performance with appointments supporting them to enhance their delivery and commercial success at all times.
- Demonstrating fluency in Charlotte Tilbury's makeup style, language and expertise in product knowledge to prescribe the right look every time.
- Bring active support and initiative for counter events/new product launches; sharing ideas
- Demonstrate immaculate grooming standards at all times, reflecting your makeup look and in accordance with the Charlotte Tilbury grooming guidelines
- Aspire and be prepared to be part of the backstage team; supporting Charlotte at key events, launches, press days, celebrity and VIP clients when required



- Demonstrate a positive and cooperative approach towards your work and your colleagues
- Contribute to individual and team development plans through constructive feedback
- Maintain high standards of timekeeping on counter to ensure team efficiency
- Assist and maintain an atmosphere of open and positive communication, professionalism and creativity at all times.


- Ensure that exceptional visual and hygiene standards are maintained on the counter at all times
- Assist with maintaining the required stock levels, including stock counts, rotation and timely replenishment to ensure availability to the customer
- Ensure the Company cash loss prevention and security policies are adhered to at all times
- Maintain technology on counter, raising any operational issues to your line manager for resolution in a timely manner

About the Company

As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.

Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.

Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.

From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.

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