Manager - Brand

Job description / Role

- Implement a marketing strategy that that it is aligned with the overall corporate marketing objectives.
- Implement assigned project marketing plans and budget to meet revenue and profit targets.
- Implement Project strategies to enhance customer satisfaction, identify new growth opportunities, and maximize profitable sales from each customer segment.
- Build and manage relationships with advertising agencies, vendors and suppliers on all media related issues such as advertising and promotional campaigns.
- Build and manage effective relationships with customers and identify specific initiatives that improve the customer experience and overall retention.
- Ensure that formal briefs are provided to Marketing Services for relevant marketing activity.
- Work with Development and Sales and ensure that optimal product characteristics by consumer target segment are jointly agreed for each project.
- Achieve the standards that are established in KPI’s.
- Support the Senior Manager in achieving the desired project / destination ROIs as per the business plan.
- Maintain standards and guidelines for external marketing communications for assigned brand group.

Requirements

- Graduate or Post Graduate Degree, preferably in the field of Marketing or Business.
- Minimum 8 years’ experience, with at least 2 years’ experience in Senior Management role in Marketing.

Job-specific Skills/Complexity:
- Achieve high results in brand awareness and recognition (based on survey conducted by third parties).
- Increase market share
- Manage marketing costs as a percentage of sales.
- Be innovative and creative.

Behavioral Competencies:
- Leadership
- Planning & Organizing
- Results Orientation
- Decision Making
- Effective Communication
- Negotiation Skills
- Attention to Detail

About the Company

Dubai Properties leverages its impressive legacy as a reliable developer to elevate Dubai’s status as a global icon. With almost two decades of expertise designing and developing sought-after residential master communities across waterfront, urban, and suburban locations, Dubai Properties addresses every aspect of the real estate landscape. Its communities - home to an array of residents and happy families - include JBR, Jaddaf Waterfront, La Vie, 1/JBR, Bellevue Towers, Remraam, Mudon and Villanova to name a few.

Dubai Properties also offers institutional investors access to an extensive land portfolio for development opportunities. All the initiatives aim to enrich the lives of residents and visitors, bringing a vast collection of living experiences to the Emirates.