Manager Cobranded Credit Card Loyalty

Job description / Role

Inspire | Exhilarate | Delight

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality - bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse - the Group's innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM. Their collective efforts have earned the Group the Great Place to Work® certification in several markets.

Sustainability is at the core of the Group's strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women's Empowerment Principles, and to have pledged to reach Net Zero by 2040.

What you'll be doing

The Cobranded Credit Card Manager is a strategic, hands-on product and partnership lead responsible for coordinating the end-to-end delivery, commercial performance and ongoing optimization of Chalhoub's cobranded credit card programme in the UAE. This role will lead integrations with issuing bank, technology, and fulfilment partners until done; BAU would be to own the Customer Value Proposition for the card; design and refine acquisition, activation and retention journeys across app and web; and drive revenue, engagement, and member experience targets.

This is a high visibility role with opportunity to scale the programme and grow into broader payments, financial products or loyalty leadership based on card performance.

Product strategy & CVP

• Define and continually refine the card Customer Value Proposition (earn & burn mechanics, tiered benefits, welcome/retention offers) to maximize desirability, acquisition, and long-term engagement
• Translate commercial objectives into product features, value drivers, and prioritized roadmaps
• Benchmark competitor and market propositions to identify differentiation and upside

Project management & integrations (E2E)

• Ensure, supported by the team Project Manager, the end-to-end implementation projects with issuing banks, processors, scheme providers, tokenization/gateway vendors, and internal tech teams
• Lead project plans, timelines, UAT, go live readiness, cutover and postlaunch stabilization
• Coordinate cross functional delivery (Product, Tech, CRM, Legal, Finance, Operations)

Partnerships & onboarding

• Manage strategic relationships with issuing bank, card programme partners, and benefit providers
• Lead onboarding of new partners into the CVP ecosystem, commercial negotiation, technical integration, operational setup, and service level definition
• Drive partner performance reviews and continuous improvement

Digital experience & journeys

• Own the card customer journeys across app, web, and partner touchpoints: acquisition (digital apply), approval/activation, card delivery, onboarding, reward earning/redemption and servicing
• Work with Product & UX to ensure frictionless, branded flows and seamless integration with MUSE catalogue and benefits
• Conduct QA, monitor funnel conversion metrics and iterate on experience to remove drop-offs

Commercial performance & analytics

• With the Group Loyalty VP and Analytics & Insights team, track core KPIs: acquisition volume, activation rate, average spend per active card, retention, share of wallet, redemption frequency, NPS and portfolio economics
• Produce regular performance reports and insight driven recommendations to improve ROI

Compliance, governance & risk

• Maintain up-to-date programme documentation, terms and conditions, and partner agreements

Marketing & go-to-market

• Collaborate with Marketing and CRM to plan launches, propositions, segmented campaigns, and ongoing communications that drive adoption and usage
• Ensure synchronization of in-app content, catalogue offers and promotional calendars

Continuous improvement & scaling

• Identify product, process, and partner opportunities to scale the programme regionally and expand benefit networks
• Own postlaunch retrospectives and drive prioritized improvements

What you'll need to succeed

• Bachelor's degree in Business, Finance, Marketing or any related discipline
• 7 years+ experience in product, partnership or programme roles with direct exposure to cobranded/payment card programmes, financial products, or loyalty partnerships
• Proven project management experience delivering complex, end-to-end multiparty integrations
• Strong commercial acumen with experience building value propositions that balance customer appeal and portfolio economics
• Experience managing partnerships and onboarding new partners (commercials, technical integration, SLAs)
• Familiarity with loyalty/CRM platforms and digital product delivery; experience with app journey design and UAT
• Data driven with strong Excel skills and experience with reporting dashboards
• Knowledge of local market and regulatory environment (UAE) is an advantage
• Collaborative, adaptable and able to navigate in a fast-paced, multicultural environment

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.

We invite all applicants to apply

It takes diversity of thought, culture, background, differing abilities and perspectives to truly inspire, exhilarate and delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.

Department: Marketing

About the Company

The Chalhoub Group is the leading partner for luxury across the Middle East since 1955. As an expert in retail, distribution and marketing services based in Dubai, the group has become a major player in the fashion, beauty and gift sectors regionally.

By blending its Middle East expertise and intimate knowledge of luxury, Chalhoub Group is building brands in the region, by offering service excellence to all its partners and a unique experience to its customers through its passionate teams.

With a growing workforce of more than 9,000 people, implemented in 14 countries, as well as the operating of over 470 retail outlets, the group's success is attributed to its most valued asset of highly skilled and dedicated teams. Professionalism and passion are what fuel the Chalhoub Group's competitive edge in today's market.

By being committed to implementing sustainable practices into their business, the Chalhoub Group has been awarded in 2013 the CSR Label from the Dubai Chamber of Commerce.