Job closed
Ref: HP332-446
Job description / Role
Job Purpose
The Prepaid segment business holds a central role in the actual UAE telecom markets context, where building new ATL / BTL propositions to extract value from new & existing customers is vital to achieve the company overall objectives. The role holds therefore a key importance within the Prepaid team.
The job requires to analyse customer behaviour to identify segment needs and develop the desired ATL / BTL propositions together with customer experience in order to achieve the assigned targets. Executing all necessary activities like market research, data evaluation, sales process adaptation, customer journey design, prototyping, go-to-market, post-sales reporting & etc.
The role has to liaise with all relevant functions & cross functional teams to ensure successful management of the overall product portfolio & assigned P&L responsibilities.
Requirements
Minimum Experience:
• Minimum 3 years of experience in a telecom operator, preferably Segment Marketing role in Consumer Marketing
Minimum Education:
• Minimum Bachelor degree in Business Administration or Business Marketing
Knowledge & Skills:
• Good knowledge of the mobile market dynamics with special focus on customer value proposition development in the prepaid/postpaid business
• Strong knowledge of customer experience design, pricing strategies, base management, marketing research, product portfolio with a creative mind for new market innovations
• Advanced analytical skills to understand complex and continuous changing environment
• Great interpersonal and communication skills with ability to deliver within a cross-functional environment
• Solid understanding of communications and media
• Good understanding of the core technology and its enablers with special focus on prepaid and data
About the Company
du is the new telecommunication services provider in the UAE. We are an integrated service provider offering voice, data, video and content services over fixed and mobile networks to residential and business customers.
du has three broad target segments:
Consumers: Focusing on individuals and households by offering mobile and fixed voice calling, Internet, data services and television. Businesses: Focusing on small to very large corporations and government agencies by offering integrated fixed and mobile business solutions including voice, data, content and applications as well as professional services.
Carriers: Focusing on providing carrier, international data networks and wholesale services to international operators, multinational corporations and telecom carriers.
The needs of our customers are our primary focus. Our aim is to provide new and innovative services that deliver a better customer experience.