Manager Digitization

Job description / Role

About ENBD

Emirates NBD is a market leader across the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 9 million customers. Emirates NBD is the leading financial services brand in the UAE with a brand value of approximately USD 4 billion.

We serve our customers and help them realise their financial objectives through a range of banking products and services including retail banking, corporate & institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations.

We are a key participant in the global digital banking industry, with 97% of all financial transactions and requests conducted outside of our branches. We also operate Liv, the lifestyle digital bank by Emirates NBD. With over half a million users, it continues to be the fastest-growing digital bank in the region.

Job Overview

As a Manager - Digitization at Emirates NBD, your role is to drive the bank's digital transformation agenda by leading the definition, design, and implementation of digital channel for Business Banking.

Key Responsibilities

• Translate business needs into detailed requirements, ensuring the inclusion of features that serve SME customers, and supporting the launch, adoption, and migration of clients to the new digital channels.
• Improve digital servicing covering CRM, Core Banking and other ancillary systems used by Business Banking for seamless delivery of products and services to customers.
• Liaise with TBS team for deployment of new features to strengthen the online channel offering and to ensure alignment on priorities and deliverables.
• Support launch and drive adoption & migration to new channel.
• Implement customer campaigns to migrate customers from physical to digital channels.
• Increase digital adoption among existing and new customers.
• Track implementation of key projects, provide regular updates to senior management.
• Streamline existing processes to improve digital journeys.
• Ensure compliance with regulatory, security, and operational risk standards.
• Collaborate with marketing, relationship management, and training teams to drive awareness and adoption of the new channels.
• Support customer education initiatives, user guides, and digital training materials for internal and external users.
• Track post-launch performance, user feedback, and adoption metrics to identify enhancement opportunities.

Skills and Experience

• Bachelor's degree in business/ IT field is required. Professional business qualification (in business or channel management) would be a plus.
• Minimum 5-7 years of relevant work experience is required.
• Exposure to digital banking channels; business banking practices as a plus.
• Strong business analysis, stakeholder management, and delivery coordination skills.
• Strong system understanding, including online channels; understanding of usability/ user interface architecture know-how is a must.

Why Join Emirates NBD

There's never been a better time to join Emirates NBD.

We're one of the region's most recognisable brands. We're banking innovation leaders. We're growing across both the UAE and our global offices. We offer a huge range of professional development opportunities to accelerate your career.

It also goes without saying that we provide extremely competitive rewards, benefits and perks too, like our flexible work policy so you can work from home whenever it suits.

At ENBD, we encourage interested candidates to review the key responsibilities and qualifications for each role and apply for positions that match their skills and capabilities.