Manager - Ecommerce - Steve Madden

Job description / Role

Performance Marketing & Campaign Management:

- Manage PPC, display, email, PR, and social media campaigns to drive targeted traffic and conversions.
- Develop and execute performance marketing strategies aligned with commercial objectives, ensuring cost-efficient and high-impact campaigns.
- Oversee retargeting and customer acquisition initiatives to optimize traffic and sales.
- Analyze performance data, purchasing patterns, and website traffic to measure the effectiveness of campaigns.
- Continuously optimize marketing campaigns to achieve efficiency and scalability.

Advertising & Digital Strategy:

- Manage digital advertising efforts, including pay-per-click (PPC), real-time bidding (RTB), Facebook Ads, mobile advertising, and affiliate marketing.
- Stay updated with the latest trends in digital marketing and implement innovative strategies.
- Conduct extensive testing on emerging digital marketing opportunities, focusing on scalable solutions.

E-commerce Content & Branding:

- Collaborate with brands to access and utilize brand imagery for marketing campaigns.
- Maintain the e-commerce marketing calendar, incorporating input from brand teams on retail activities.
- Ensure all communications and campaigns are aligned with brand guidelines and positioning.

Analytics & Reporting:

- Ensure proper setup and utilization of Google Analytics and other performance tracking tools.
- Provide comprehensive reports on sales, marketing initiatives, and customer insights to internal stakeholders.
- Monitor campaign performance and adjust strategies based on data-driven insights.

Social Media & CRM Strategy:

- Develop and implement a robust social media and CRM strategy to enhance customer engagement and retention.
- Build and optimize customer journeys across all digital communication channels.
- Work closely with marketing agencies and partners to execute effective campaigns.

Collaboration & Stakeholder Management:

- Manage relationships with marketing agencies and external e-commerce partners, ensuring alignment with brand initiatives.
- Liaise with brand principals to coordinate marketing efforts and share performance insights.
- Develop seasonal marketing calendars and oversee their execution across all channels.

Desired Experience:

The ideal manager in e-commerce for a retail company should have 5+ years of progressive experience in brand management, with a minimum of 3 years specifically in the retail sector. Proven success in developing and implementing strategic brand initiatives, enhancing customer engagement, and achieving measurable business results is essential.

About the Company

The Apparel Group is a global fashion and lifestyle brand conglomerate residing on the crossroads of a modern economy - Dubai, UAE. The mercurial growth in the last 17 years has been by acquiring a host of world class fashion labels from around the world - Nine West, Tommy Hilfiger, Kenneth Cole, Aldo & Tim Hortons just to name a few.

Today the group caters to thousands of eager shoppers through its over 1530 stores, 75 International brands and employing 12,000 multi cultural staff in over 4 continents. Apparel believes in turning dreams in to reality and we give everyone - our customers, our stakeholders, our employees - an equal opportunity to do so.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Qatar, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Poland, Singapore, Jordan, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.