Manager Marketing Communications

Job description / Role

This position is focused on developing the content and strategy for Global Hotel Alliance’s marketing communication programs - with a primary focus on email marketing initiatives. The Manager of Marketing Communications will work closely with the Director of Marketing Communications to create email strategy and drive tactical execution, focusing on greater personalization and segmentation and will be specifically responsible for the content quality and effectiveness across multiple channels for email and content marketing campaigns. This will require working with multiple counterparts and team members to develop and provide assets that are effective, seek out and understand analytics to optimize campaign performance based on past learnings, as well as other collaborative exercises with the ultimate goal of increased engagement and driving traffic and bookings to online. The ideal candidate is both creative and strategic, with prior success creating and managing multiple successful omni-channel marketing campaigns.

This position will report to the Director of Marketing Communications and is based in the GHA Dubai Office.

Role & Responsibilities
• Create content, layout, and copywriting for marketing campaigns, email, landing page and social channels.
• Develop intuitive and targeted campaigns as well as customer behavioral triggered communication strategies across multiple channels based on customer behaviors and insights.
• Optimize email communications through personalization, offers, creative, timing, and targeting utilizing existing tools as well as identifying other vendors that would increase efficiency and effectiveness.
• Work closely with analytics team to optimize campaign segmentation, incorporate learnings from previous campaigns
• Manage relationships with external vendors that provide content, translations or assets
• Be an integral part driving revenue in the email marketing channel, identify areas for growth
• Develop the best “post-click” customer experience through utilization of landing pages, integrating social components, and general website experience.
• Elevate the Global Hotel Alliance member experience by building out seamless customer journeys
• Participate in marketing team and agency strategy sessions
• Support the director of marketing communications and other team members as needed to achieve program goals

Requirements

To fulfill this role successfully, the candidate must possess the following minimum qualifications and experience
• Bachelor’s Degree
• 5+ years of professional experience in a content marketing position that has included campaign strategy and channel ownership (preferably in Travel, leisure or hospitality industry)
• Proficiency in Microsoft Word, Excel, and PowerPoint
• Working knowledge of Adobe Suite (Photoshop, Dreamweaver)
• Problem solver and creative thinker who is intensely detail-oriented, results-focused and able to successfully execute multiple complex projects accurately and on time
• Must be highly flexible and embrace constant change
• Must be able to work in a team environment, as well as individually
• Highly innovative with positive energy

It would be advantageous for the candidate to demonstrate the following capabilities
• Education and/or experience specialized in marketing and communications
• Knowledge of Oracle Responsys Automation tool
• Basic knowledge of HTML and/or CSS

About the Company

Global Hotel Alliance brings together a unique collection of independent hospitality brands for GHA DISCOVERY, a multi-brand loyalty programme leveraging a shared technology platform. Through membership in GHA, hotel brands expand their global reach, drive incremental revenue by sharing customer data, and reduce dependence on third-party channels, all while maintaining management independence and individual positioning.

GHA represents a collection of 35 brands with 500 hotels in 85 countries serving more than 11 million members. The award-winning GHA DISCOVERY programme generates approximately $2 billion in revenue and over 8 million room nights annually.