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Market Insights & Business Intelligence Lead

L'Oreal Middle East


Ref: RP957-276

Job description / Role

Employment: Full Time

Drive and implement the market insights and business intelligence action plan by providing high-quality deliverables into the growth strategy of the business. Analyze product performance, competition, sales (actuals and prospective). Automatize data collection and consolidation to enable more data driven decision making.

• Automatize sell-out data collection and consolidation for local and regional reporting (One Market, Beauty Market Sell Out, Sell-ins, E-commerce, 3Y plans, Beauty Marche)
• Leverage and develop synergies with data analysts and harmonize sell out templates across divisions for local reporting.
• Capture category x country x channel dynamics to provide management with thorough reports and results, including insights to forecast beauty market trends.
• Conduct SWOT on competitors / categories to assess opportunities for L’Oréal Middle East
• Build and update 3Y market projections
• Improve reliability of estimates O+O
• Lead key strategic pieces of work like panel coverage, e-commerce market construction, etc.
• Present insight findings to key stakeholders, with actionable recommendations for decision making. Align stakeholders on data.
• Provide quality assurance across insight outputs produced across CMI (panels, sell-out, retailer, social data..)
• Undertake statistical analysis of CMI data using Excel and/or data visualization tools
• Contribute to research presentations, reports and briefings across the range of management and leadership challenges.


Education/ Qualification:
• Educated to degree level or equivalent, training in data mining field or equivalent is a plus.
• No of years’ experience: 3 / 4 years

Essential experience:
• 2+ years in sales/marketing/ market research analytics generation experience.
• Excellent working knowledge of data analysis programs (Advanced Excel, SQL, R, SPSS, etc.) and data visualization (Microsoft BI, Tableau, etc.).

• Ability to derive insight from data.
• Experience of carrying out advanced analysis of large datasets, using Excel or else.
• Ability to integrate multiple data sources (retailer panels, financial data, channel, shopper, etc.) to create meta-analysis.
• Ability to collaborate seamlessly with agency partners and internal teams to collect, present data and insights.
• Contribute to research presentations, reports and briefings across the range of management and leadership challenges.
• Work flexibly within the research and insight team to contribute to support wider strategic projects across CMI as and where appropriate
• Experience working with quantitative research techniques to deliver insights, either client side or in an agency is a plus.
• Experience in FMCG/ sensitivity to the Beauty metier is a plus
• Understanding of trends and market developments within beauty is a plus

INTERNAL: CMO / Zone CMI / Divisions GMs, brand directors, business analysts, commercial teams (commercial directors/ eKAMs) / IT
EXTERNAL : Agency partners (Nielsen, Google, FB)

• A strong analytical mind able to tell a meaningful story with data and deliver clear message to management
• Accuracy & strong attention to detail
• Agile & positive attitude
• Possess a proactive/self-starter attitude combined with an ability to take initiative
• Real team player
• Adaptable and able to work in a fast-moving environment

About the Company

For more than a century, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.

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