Market Intelligence Manager | Real Estate | Shared Services

Job description / Role

Overview of the role:

The primary purpose of the Market Intelligence role is to provide actionable insights that drive the company's competitive positioning, revenue optimization, and market responsiveness. This role enables the company to make informed decisions, mitigate risks, and leverage market opportunities by closely monitoring real estate trends, buyer behaviors, and economic indicators.

What you will do:

Market and Competitor Analysis:

• Conduct comprehensive market research to monitor property demand, competitor offerings, and pricing trends across various real estate segments (e.g., residential, commercial, retail).
• Analyze competitor strategies and market share to inform competitive positioning and project differentiation.
• Use economic indicators, demographics, and historical sales data to predict future demand in specific real estate segments.
• Stay informed on regulatory changes (e.g., zoning laws, tax policies) that could affect market dynamics or property values.

Pricing Strategy and Revenue Optimization:

• Develop dynamic pricing models based on transaction data, location-specific demand, and competitive benchmarks.
• Make pricing recommendations that maximize revenue potential, aligning prices with market trends, customer expectations, and company financial goals.
• Project potential revenue from various pricing strategies to guide development and marketing plans.

Data Analytics and Predictive Modeling:

• Use advanced analytics and predictive models to forecast demand, price shifts, and investment risks.
• Build and maintain data dashboards that provide real-time insights to key stakeholders for ongoing decision-making.
• Benchmarking and best practices by studying leading practices in real estate market intelligence and continuously refine methodologies, data sources, and analytical techniques.

Customer and Buyer Insights:

• Analyze buyer profiles and segment target markets based on preferences, purchasing power, and motivations.
• Provide marketing teams with buyer insights to tailor strategies, supporting effective positioning and engagement.

Reporting and Communication:

• Provide weekly, monthly, or quarterly reports on market performance, trends, competitor actions, and potential risks.
• Create concise, actionable summaries for executive teams, highlighting insights, risks, and opportunities.

Stakeholder Collaboration and Advisory:

• Act as a trusted advisor to cross-functional teams, including Sales, Marketing, Development, and Finance, ensuring market intelligence is integrated into strategic planning and operational decisions.
• Provide executive teams with periodic reports and updates, highlighting emerging trends, competitive threats, and market opportunities.

Required Skills to be successful:

Minimum experience of 7-10 years in market intelligence, market research, pricing strategy, or transaction analysis, with at least 3 years in a managerial role. Direct experience in the real estate sector is highly preferred.

What equips you for the role:

• Bachelor's degree in Real Estate, Economics, Finance, Business Analytics, or a related field is essential. A Master's degree (e.g., MBA, Master's in Real Estate, or Data Science) is preferred.
• Professional certifications in real estate (e.g., MRICS, CCIM) or data analytics (e.g., Certified Analytics Professional, Tableau Certification) are advantageous.
• Proficient in statistical analysis, data mining, and data interpretation. Able to draw actionable insights from complex datasets.
• In-depth understanding of market research methodologies, competitor analysis, and comparative market analysis (CMA).
• Skilled in predictive analytics and modeling techniques for trend forecasting, pricing elasticity, and demand forecasting.
• Strong command of data visualization tools (Power BI, Tableau, etc.) and reporting formats to communicate findings effectively to stakeholders.

About Al-Futtaim Group Real Estate

The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for a multi-billion-dollar portfolio across MENA. With high-quality residential, business, retail, tourism, educational, and healthcare developments, the master developer caters to the diverse needs of cities and communities in the region. From origination, conception, development, sales, procurement, and construction of mega-projects to the leasing, operation, and management of these projects after completion, Al-Futtaim Group Real Estate (AFGRE) has been developing and managing owned land banks, unlocking the economic potential of the region and contributing to future development for more than 40 years. Our focus is to enable and invest in meaningful relationships to make our properties the best places to live and work, build additional products and services, and enable partnerships to create true value for our customers throughout their entire experience with us.

AFGRE is responsible for master planning of all projects in its portfolio, including two large-scale mixed-use destinations: Dubai Festival City and Cairo Festival City.

About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Groups continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Groups belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.