Marketing and Communications Executive

Job description / Role

The Position

To assist the Director of Sales & Marketing in crafting, developing and managing the hotel overall Digital Marketing strategy, in order to reinforce the corporate identity and execute internal and external digital projects and initiatives with proficiency.

KEY ROLES & RESPONSIBILITIES
- Develop and execute the hotel annual Digital Marketing plan
- Develop a comprehensive Social Media ( Annual Plan & Monthly Plan )
- Manage the hotel data acquisition and E-mail marketing campaigns
- Manage and execute the hotel e-Commerce strategy to include all online marketing efforts of the property including traffic and revenue generation programs via SEO, SEM, affiliate relationships, email, and other online mechanisms.
- Ensure hotel website content is always up to date in all languages available, updated according to the CMS corporate guidelines.
- Manage strategic alliances with online travel agencies such as Expedia, Booking.com and Expedia travel ads
- Attend designated in-house and external training and seminars
- Attend departmental and hotel meetings as required
- Entertain customers, bloggers and Digital partners in all outlets as necessary
- Develop relationships with key digital marketing media players and the travel industry
- Build and maintain positive relations with Dubai Regional Offices
- Maintain complete knowledge of all hotel services/features
- Promote positive relations with guests and employees
- Maintain high level of knowledge of the Sofitel product and the competitor's product
- Maintain good relationships with counterparts at competing hotels; promote all Sofitel properties whenever possible

Requirements

PERSONAL ATTRIBUTES
- Ability to prioritize, organize work assignments and maintain follow-through
- Perform job function independently with minimal supervision, even under pressure, but also work cohesively as a team
- Ability to ensure security and confidentiality of guests and hotel data
- Ability to enforce hotel's quality procedures, etc.
- Clear thinker who can analyze and resolve problems with good judgment
- Outstanding writing and oral communication skills
- Ability to interface confidently with high-profile customers and media

Qualifications
- Bachelor's Degree

EXPERIENCE
- Minimum 2+ years' experience in hotel operations , related to or preferably in Digital Marketing field and online advertising.
- Familiarity with Content Management systems is a must.
- Basic HTML & Coding knowledge an asset
- Comfortable working with Adobe creative cloud products
- Familiarity with Google Analytics or other web analytics tools and metrics
- Past experience purchasing online display advertising and coordinating online campaigns
- Knowledge of search engine optimization/marketing practices also an asset

About the Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels'​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.