Marketing and Communications Manager

Job description / Role

Job description

Responsible for the strategic branding and positioning of the facility by developing and/or implementing a marketing strategy for the facility in order to meet and exceed the annual revenue targets. Also responsible for developing and maintaining strategic relationships, managing and coordinating the day-to-day marketing activities within the agreed upon guidelines and offering incentives or tailor-made marketing plans to customers in order to attract them to the facility services.

Responsibilities

• Implementing marketing plan and budget for the facility
• Implementing, in coordination with Senior Officer, the marketing plans and proposals for different groups
• Implementing promotional plans for facility staff/customers to guarantee a steady stream of customers especially during off-peak periods
• Allocating and controlling marketing budget across internal and external sponsorship, profiling, and advertising costs
• Reviewing and approving subordinate budget inquiries when required
• Implementing the marketing and communication strategy to meet academic and clinical objectives
• Implementing the advertising and media plan
• Conducting market research
• Evaluating products, prices, and services to maintain highest standards of integrity in all UAE operations, including analysis of competitor products, price, promotion, and services
• Identifying market needs by conducting market research activities in order to understand customer needs, priorities, and aspirations
• Managing and overseeing the production of marketing collateral and other communication material for marketing and customer attraction
• Coordinating events
• Coordinating continuous promotional programs, conventions, and meetings
• Ensuring these events are well attended and organized
• Implementing brand positioning, including market activities and forecasting
• Maintaining up-to-date competitor information so as to ensure facility retains its competitive edge in the marketplace
• Responsible for coordination of communication programs
• Marketing, managing, and communicating the facility brand
• Communicating the facility brand to UAE audiences to ensure that position and brand strength are understood by all UAE clients/customers/patients
• Coordinating with media organizations to create awareness about the facility and promote the facility's mission, clinical programs, staff, and events
• Directing and overseeing all marketing projects and serving as main project manager when required
• Managing production of facility promotional items and gifts
• Driving the implementation of the annual calendar of marketing and promotional events and activities
• Developing ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of facility
• Representing facility to the press and public where required (exhibitions, road shows, interview programs) in an ethical manner
• Identifying and establishing an appropriate community engagement program in the UAE and in key international markets
• Developing key corporate communications within the UAE (including special events, brochures, website, and other mediums in strategically important areas)
• Developing and monitoring the delivery of facility paper-based and electronic promotional materials, including the maintenance of the core external web pages for the facility

Reporting

• Ensuring appropriate accountability and compliance to the approved budget
• Managing market research activities to identify target markets and the appropriate media for distribution of facility information
• Providing marketing information and support to various committees and/or chairing committees as assigned
• Evaluating and reporting on the effectiveness of implemented activities on a regular and ad-hoc basis, in consultation with Director
• Ensuring operational effectiveness in the department/section
• Directing the overall administration of the marketing department/section and the services provided
• Monitoring and evaluating the efficiency and effectiveness of service delivery process and identifying opportunities for improvement
• Delegating and supervising marketing departmental/sectional work, assigning priorities and evaluating performance of subordinates
• Recommending necessary training to correct deficiencies for the marketing department/section
• Providing guidance and interpretation of policy related to marketing/branding
• Ensuring good customer service in the department/section
• Maintaining collaborative and effective relationships with other key management personnel and keeping abreast of significant economic, social and technical trends and regulatory guidelines, which may influence assigned functions/services and/or the facility

Managing relationships

• Establishing direct contact with the media community in local area newspapers, magazines, radio stations, television channels
• Establishing and maintaining personal contacts and corporate communication with key parties; including academia, government entities, major healthcare providers, existing or potential sponsors

Managing the team

• Acting as manager to the team; checking workload, ensuring performance management, day to day supervision, training and orientation of the staff
• Reviewing training requirements of the department/section staff and organizing trainings to be provided as and when needed
• Planning and supervising the day to day activities of the section; streamlining processes wherever possible

Qualifications

Qualification:

Special certificate:

Required 6-8 years of relevant progressive experience