Marketing Campaign Manager

Job description / Role

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

As a Marketing Campaign Manager you will coordinate the execution of an integrated end-to-end campaign strategy that supports the category business objectives and delivers the right mix of digital and event tactics to increase pipeline and create new leads. This extends from applying analytics to better profile, target and re-target prospects through to dynamically adapting campaigns to deliver higher quality responses and improve conversions rates.

Activities
- Help building integrated end-to-end campaigns inclusive of events, digital, social and nurture
- In partnership with marketers from other teams, the Campaign Manager defines the tactic and offer mix that will engage prospects and buyers and help progress opportunities to sales
- Apply data driven analytics and assess campaign performance to ensure they are driving expected results
- Manages the end-to-end response management plan and adjusts campaign tactics to improve response volume and quality
- Partners with the GEOs to drive local execution
- Prepares and manages the program marketing budget
- Manages the program guidance and delivery to ensure that campaign execution is meeting business objectives
- Manages the program system requirements: offers, assets, tactic code creation, campaign maps, etc.
- Develop prospecting campaigns supported by lead detection triggers to target and retarget new buyers
- Ensures integration in all aspects of campaign, event and digital/social execution


Key Job Details

- Country: AE
- State: DUBAI
- City: DUBAI
- Category: Marketing
- Required Education: Bachelor's Degree
- Position Type: Early Professional
- Employment Type: Full-Time
- Contract Type: Fixed Term - Short Term
- Req ID: 267887BR
- Location: DUBAI, DUBAI AE

Requirements

- Marketing degree
- Project management skills; excellent communicator
- Highly motivated - "Can do" attitude
- Structured thinker
- Able to work proactive in a multi-tasking, fast paced environment
- Good numerically (Good spreadsheet) skills
- Strong and pro-active communication

Commissionable: No

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

What matters to you when you're looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities - where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust - where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

IBM's greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

For additional information about location requirements, please discuss with the recruiter following submission of your application.

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

About the Company

For more than six decades, IBM Middle East & Pakistan has played a vital role in shaping the information technology landscape of the region. Today, IBM is part of the region's technological fabric, solving real-world business and societal challenges, through its offices in UAE, Saudi Arabia, Qatar, Kuwait and Pakistan, and also a diversity of centers across the region.

Within the region, IBM currently has groundbreaking initiatives in cloud computing, analytics, mobile, security, as well as nanotechnology, eGovernment, healthcare and many more, collaborating with leading educational institutes and governments. IBM supports hundreds of clients to drive transformation through technology, contributes to regional research & development programs and has an active Corporate Service Corps (CSC) program.

Reinvention is a keyword in the company's history and, today, IBM is much more than a "hardware, software, services" company. IBM is now emerging as a cognitive solutions and cloud platform company.