Marketing Community Coordinator

Job description / Role

Working across all brands within the affiliate and the Digital Online Marketing team, this position will have central responsibility for guiding the interpretation and execution of our brands’ messaging in social media. At a local market level coordinating between marketing, PR and education, and reporting directly to the Digital Communications Manager.

Social Media:
- Ensure daily coordination with the Digital department, assisting with tasks and activities for the Department, Brand teams and supporting digital agency.
- Supporting, maintaining and updating the social media activity’s calendar, and communicate updates internally to the required Brand teams and Department.
- Coordinate online digital support through implementation of social media and web content updating activities in line with Brand and Department guidelines
- Interact with consumers to align unselfish service of their needs across all Social Media platforms, with the defined corporate objectives.
- The eyes and ears of the brand.
- Build and maintain the brand Social Media content distribution network by way of social media channels and social media calendars.
- Ensure minute by minute participation in conversations that surround our content and brand; answer comments.
- Identify threats and opportunities in user generated content surrounding our brands; reporting as appropriate to the Department.
- Interact with and create a clear channel of communication with the consumer care department within the affiliate.
- Create content for feeds and snippets in various locally relevant social media sites and platforms.
- Schedule and organize with multiple brand departments for content generation on a daily/weekly basis.
- Conduct keyword research including cataloging and indexing target keyword phrases for social media monitoring
- Participate in social media, as per yourself and the brand(s) requirements
- Optimize tags, feeds, sharing local and international social media sites search engines through copywriting, creative & keyword optimization.
- Work with and ensure content updates on brand websites through Content Management Systems (CMS).
- Demonstrates creativity and documented immersion in Social Media including implementation and management of brand profiles.
- Demonstrates ability to identify threats and opportunities in user generated content.
- Understands and can demonstrate immersion into the social media universe.
- Monitor and analyze social media activities and report feedback and optimization using tools and other social media monitoring and insight tools.
- Monitor and analyze competitor activities and communications across all digital media locally, and communicate in a monthly report format.
- Coordinate, liaise and manage multiple agencies in terms of content updates, project management and reporting.

Communications & Segmentations
- Explore and analyze user behavior online trends and insights on brand social media sites, and share industry/markets best practices.
- Develop targeted social media campaigns to increase engagement and leverage brand equity.

Innovation
- Demonstrate creativity and immersion in Social Media.
- Stays up to date with on-line activities and Social Media initiatives, and educate the affiliate on the same.
- Understands the power of online corporate reputation management and knows how to participate and join established “groups” that are relevant to the business

Other
- Perform other duties as assigned in line with role and Digital strategy.
- Reflect ELC and brand grooming guidelines at all times.
- Follows and communicates brand philosophy to the internal and external groups and media.

Requirements

- Bachelor in Marketing, advertising, graphics, web development or communications
- Nature and length of previous experience: 1-2 years
- Specialist knowledge: Regional experience in beauty and e-commerce
- Demonstrates experience in research, possesses excellent writing skills and the ability to produce editorial and technical writing output that engages
- Proficient with Microsoft Office products, Video Editing Software and Web design
- Gender Preference: Female
- Language Fluency: English Arabic
- Current Location: UAE

About the Company

MCG Associates is a leading international executive search & recruitment company specialising in the communications industry. We connect many of the world’s most innovative and respected organizations with top talent across entire career lifecycle - from exceptional graduates to top-ranking business leaders. Facilitating our clients’ needs across Account Handling, Creative Design, New Business, Planning, Project Management, Production and Marketing disciplines.