Marketing Director

Michael Page


Ref: HP350-6346

Job description / Role

Employment: Full Time

An exceptionally exciting role, working for a leading global brand as Marketing Director; developing and executing marketing strategy across various MENA segments, focusing on developing Brand growth, raising awareness & building equity.

Client Details

Leading, Household Favourite, Global Brand


Key Responsibilities will include:

Marketing Strategy/ Key Initiatives

* Ability to identify and develop Brand growth strategy, based on category/ product knowledge objectives, market characteristics, and cost implications.
* Synchronize & collaborate with Int'l Marketing teams and MENA Sales teams to roll- out strategic initiatives across region and per local fit.
* Initiate category, customer/ consumer research studies and analyze findings across various emerging trends for different channel business segments.
* Utilize strong analytical ability to evaluate end-to-end customer/ consumer experience across multiple segments and touch points.
* Conduct economic and commercial surveys to identify major opportunities.
* Initiate and formulate key activities to promote products in integration with Segment Directors, Sales teams, RTM partners and key customers.
* Coordinate and participate in promotional activities and trade shows.
* Evaluate emerging technologies. Provide leadership and perspective for adoption where needed. Design Digital Strategy and further develop our social media platform(s).
* Measure and report performance (Payback analysis) of all marketing activities, and assess against goals (ROI and KPIs).
* Manages Brand/ Product financial aspects of concept development, Support budgets, expenditures, research, etc.
* Communicate & collaborate with agencies, qualitative and quantitative research institutions.

Portfolio/ Product Management

* Apply Portfolio Management techniques to optimize range, Mix, reduce complexity and provide competitive leadership through innovative products and solutions.
* Develop Category Management methodologies to add Value and create competitive edge.
* Develop Marketing tools/ enablers for various business channels/ segments - Product Catalogues, Sales tools, POSM, etc.
* Safeguards brand trademark, copyrights and royalty where applicable.
* Review product information and trade regulatory components of all product labels and packaging artwork to ensure compliance of claims, ingredient and nutritional statements, certifications and standards.
* Lead on the product development/ change process where needed - inclusive of product specifications as well as design, color, and packaging.

Job Offer

There is a competitive package on offer and an unrivalled opportunity to lead one of the leading business' globally with a highly dynamic, fast-paced, entrepreneurial culture and family feel environment.


The successful candidate will possess the following prerequisites:

* Bachelor's degree in Marketing, business administration or relevant field - MBA is a plus.
* FMCG Marketing experience is a MUST - 10- 15yrs.
* Bilingual (Arabic & English) / desirable
* Internet & Microsoft Computer skills (Word, Excel, PowerPoint)
* Strong communication skills, analytical skills with special attention to details and deadlines.
* Proactive problem solver, result- oriented, flexible with the ability to work independently or with other team members.
* Creative under pressure with the ability to multitask and prioritize workload in a fast- paced, yet lean and mean environment.
* Passionate, enthusiastic, flexible, willing to travel, work- hard and commit. A Team- Player with excellent communication skills and ability to work cross- functionally.

About the Company

Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.

The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:

Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal

The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.

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Marketing Director salaries in UAE

Average monthly compensation
AED 45,000

Breakdown available for industries, cities and years of experience