Marketing Director - Clean Energy/Decarbonization

Job description / Role

The Marketing Director will lead global marketing & communications efforts from the HQ in Dubai. This is a strategic and hands-on role which will shape the narrative, and market engagement across key verticals & regions. This person brings strong experience in B2B industrial/energy-sector, comfortable operating at both strategic and execution levels, and is passionate about advancing industrial decarbonization in the Middle East, Europe, and the US.

Client Details

Our client is an industrial clean-energy company that specializes in producing zero-carbon steam for heavy industries - especially in sectors that use a lot of thermal energy (steam) like aluminum, mining, minerals, chemicals, and oil & gas.

Description

Brand & Narrative Leadership

* Own and refine the brand identity, messaging, and positioning across all markets.
* Translate technical solutions into compelling narratives tailored for industrial customers, policymakers, and investors.
* Ensure brand consistency across all materials, digital assets, and communications.

Marketing Communications & Content

* Lead the development of high-quality content: press releases, white papers, case studies, videos, investor materials, and thought-leadership pieces.
* Manage media relations and coordinate with PR agencies where needed.
* Craft messaging for major announcements, partnerships, milestones, and fundraising rounds.

Digital Presence & Web Strategy

* Oversee the design, management, and evolution of the website.
* Develop digital campaigns to reach industrial buyers, partners, and investors.
* Optimize SEO, analytics, and inbound lead generation.

Social Media & Public Engagement

* Build and execute a social strategy that amplifies the company's leadership in solar thermal and industrial decarbonization.
* Manage corporate social channels (LinkedIn as primary; X/YouTube optional).
* Develop multimedia content to increase visibility and engagement.

Industry Events & Conferences

* Lead participation in major industry events (e.g., Future Minerals Forum, ADIPEC, COP, industry summits in Saudi Arabia, Europe, and the U.S.).
* Organize customer workshops, investor events, and speaking engagements for executives.
* Own the full events calendar, planning, and execution.

Vertical-Specific Marketing

* Develop targeted campaigns and materials for priority sectors:

* Aluminum/alumina
* Mining
* Oil & gas (including steam and EOR)
* Building materials
* Build segmented messaging aligned with buyer needs, technical attributes, and regional context.

Investor & Stakeholder Communications

* Support strategic communications for GCC sovereign wealth funds, European investors, and U.S. partners.
* Prepare materials for investor roadshows, term sheets, and ecosystem engagement.

Cross-Functional Leadership

* Work closely with Sales, Technology, and Executive teams to ensure alignment of messaging and market strategy.
* Oversee external agencies, contractors, and creative partners.

Job Offer

* Opportunity to shape the brand of a company solving one of the largest decarbonization challenges on the planet.
* A highly collaborative and mission-driven culture.
* Exposure to decision-makers across global industrials, investors, and governments.
* Competitive compensation package.

Must-Have

* 10+ years of marketing experience, ideally in energy, industrials, renewables, or infrastructure.
* Demonstrated success in B2B marketing with complex technical products.
* Strong writing and storytelling ability, able to turn engineering into compelling narrative.
* Experience managing digital platforms, websites, and analytics tools.
* Track record of event leadership and end-to-end project management.
* Global mindset and comfort engaging with clients and investors across the Middle East, Europe, and the U.S.

Nice-to-Have

* Experience in the GCC energy ecosystem.
* Familiarity with industrial decarbonization, solar thermal, or process industries.
* PR and media-relations background.
* Graphic design, video production, or creative direction exposure.

About the Company

Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.

The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:

Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal

The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.