Marketing Director - Cosmetics Group

Job description / Role

Marketing Director - Cosmetics Group - Dubai

The Marketing Director's primary role is to provide leadership and drive strategy across the marketing function. This position will conceptualise, develop, and implement the marketing/brand strategy across the Middle East local markets.

Client Details

The client is a multinational group operating in the luxury fragrances and cosmetics sector.

Description

Brand & Consumer Focus

* Put the consumer at the centre of all marketing initiatives
* Be instrumental in driving a better understanding of the consumer (e.g. use data to unlock insights) and their journey and convert these into actions to unlock growth opportunities
* Drive decision making through data around brand and consumer activation's
* Plan and ensure effective on- and offline execution of brand campaigns at a 360-degree level and in accordance with the brands guidelines ensuring maximum quality in brand exposure is achieved
* Keep providing feedback to global teams consistently on what is working well in the local market and what could be improved
* Work closely with the Retail & Commercial Director to plan executions which are effective and exceed the expectations of our Customers/Retail Partners

Innovation

* Foster innovation and be 'disruptive' through bringing novelty in our approach to our brands, our customers and end consumers
* Drive the aim to position the Middle East among the most innovative and forward-thinking affiliates within the brand

Local strategy & budget

* Create a local marketing strategy relevant to the Middle East in line with the global brand guidelines
* Accountable for the regional A&P Budget ensuring we have investments in the right activities

Digital Marketing, Media and PR

* Ensure an integrated approach to the execution of digital initiatives across all touch points
* Monitor competitive data
* Drive an effective communications strategy (incl. PR, social/Influencers etc.)

Collaboration, Team & Stakeholder Management

* Lead the brands Marketing team
* Influence stakeholders across multiple levels of the organisation
* Maintain solid relationships with global brand teams
* Be a conduit and an effective advisor to the GM and Leadership team on trends and opportunities
* Lead the preparation of Marketing presentations for board meetings, business reviews, global brand teams visit
* Collaborate with Finance Manager on budget planning and reporting
* Measurement and evaluation of activities and investment

Job Offer

* Opportunity to work for a multinational luxury fragrance and cosmetics group
* Competitive benefits and salary

Requirements

10+ years of progressive marketing experience ideally gained within a beauty/luxury environment with at least 2 years of experience in a Marketing Manager/Director position with a proven track record in developing brand strategies in challenging and complex environment.

Education: Bachelor's degree in Business/Marketing or similar field

Languages: Fluency in English.

Skills & Knowledge Required:

* Demonstrate maturity and strong commercial acumen
* Strong understanding of consumer insights
* Effective communication skills
* Ability to work in a matrix organisation
* Collaborative nature, ability to work with cross functional teams
* Possess cultural awareness
* Strong influencing and negotiation skills, with a range and adaptability of style.
* Ability to think strategically vs. day to day operations
* Great at engaging and inspiring others
* People management skills
* High integrity/trustworthy

About the Company

Michael Page is one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world.

The Group has operations in the UK, Continental Europe, Asia-Pacific and the Americas. In the Middle East we focus on the areas of:

Finance & Accounting Banking & Financial Services Procurement Property & Construction Engineering & Supply Chain Oil & Gas Technical and Engineering Human Resources Sales Marketing Technology Secretarial Executive Search Legal

The Group operates through 161 offices in 33 countries and employs over 5,000 employees worldwide.