Marketing Director - Digital Healthcare

Job description / Role

Job description

The Marketing Director will lead the development and execution of marketing strategies to promote healthcare technology solutions, with a focus on data and AI-driven products. This role requires a seasoned marketing professional with expertise in B2B technology marketing and healthcare industry knowledge to drive brand awareness and demand generation. The Marketing Director will collaborate with product teams, sales, and executive leadership to position the organization as a leader in healthcare innovation in Abu Dhabi.

Key responsibilities

• Develop and implement marketing strategies to promote data & AI solutions in the healthcare sector.
• Lead brand positioning, content creation, and thought leadership initiatives to enhance market presence.
• Oversee digital marketing campaigns, including SEO, SEM, social media, and email marketing, to drive lead generation.
• Collaborate with product teams to create compelling messaging for healthcare interoperability, AI, and cloud-based solutions.
• Conduct market research and competitive analysis to identify trends and opportunities in healthcare technology.
• Drive event marketing, including trade shows, webinars, and industry conferences, to showcase solutions.
• Develop metrics-driven marketing plans to measure campaign effectiveness and ROI.
• Build and mentor a high-performing marketing team to execute strategic initiatives.
• Ensure marketing materials comply with healthcare regulations and industry standards.
• Partner with regional stakeholders to tailor marketing strategies for the Abu Dhabi market.

Required skills and experience

• 12+ years of experience in B2B marketing, with at least 5 years in a leadership role within the healthcare or technology sector.
• Proven expertise in marketing data-driven and AI-powered solutions to healthcare organizations.
• Strong knowledge of digital marketing tools (Google Analytics, HubSpot, Marketo) and campaign management platforms.
• Familiarity with healthcare industry trends, regulations (HIPAA), and interoperability standards (FHIR, HL7).
• Exceptional communication, storytelling, and presentation skills.
• Experience managing cross-functional teams and external agencies.
• Ability to translate technical concepts into compelling marketing narratives.

Preferred qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• Experience in healthcare technology marketing in the Middle East.
• Familiarity with UAE-specific marketing regulations and cultural nuances.

Key deliverables

• Comprehensive marketing strategy for healthcare data & AI solutions.
• High-impact digital and event-based marketing campaigns.
• Thought leadership content showcasing healthcare innovation.
• Metrics-driven reports on campaign performance and ROI.
• Regional marketing materials tailored for Abu Dhabi audiences.

Why join?

• Be part of a flagship healthcare innovation transforming lives in Abu Dhabi.
• Gain mentorship and exposure to cutting-edge technology in digital health.

About the Company

We lead in the creation and delivery of innovative workforce solutions and services that enable our clients to win in the changing world of work.

ManpowerGroup powers the success of many of the world's most dynamic organizations. We deliver innovative workforce solutions that enhance competitiveness, increase efficiency and spur productivity. Combining global reach with local expertise - 3600 offices in over 80 countries - we know the changing world of work and bring a deep understanding of the companies we work for and the industries we service.

ManpowerGroup entered the Middle East in December 2007 after acquiring local company Clarendon Parker, thus bringing 15 years in-depth local knowledge combined with a global footprint and industry shaping expertise and thought leadership. Manpower Middle East supports clients in the Middle East and North Africa regions. Our business is aligned to key skill specializations to ensure our clients requirements are met by expert and knowledgeable consultants that understand your industry and role requirement.

Our consultants are experts in finding the right talent across all industries in a broad-range of occupations including:

• IT & Telecommunications
• Engineering & Construction, Oil & Gas
• Banking, Finance & Legal
• Sales & Business Development
• Marketing, Public Relations & Communications
• Human Resources & Training
• Customer & Support Services (Secretarial and Administrative)
• Operational, Supply Chain & Logistics
• Executive Recruitment
• Emiratization Solutions
• Recruitment Program Outsourcing Solutions
• Managed Service Provider Solutions
• Talent Based Outsourcing Solutions
• Outsourced Staffing Solutions