Marketing Engineer

Job description / Role

Job purpose

Drive marketing efforts by applying engineering expertise to promote and sell technical products, ensuring effective communication between technical and non-technical stakeholders, and contributing to business growth through strategic marketing initiatives.

Key accountability areas

Strategic marketing planning:
Play a key role in developing and executing marketing strategic and operational plans, budgets, and strategies to achieve specified goals and objectives.

Communication and collaboration:
Collaborate in fostering a synergistic approach among all business units through timely and effective marketing communication to targeted groups.

Monitoring and reporting:
Regularly monitor accomplishments and deviations within marketing plans, presenting progress reports to top management, and suggesting corrective and preventive actions.

System documentation and improvement:
Manage and enhance the documentation of integrated marketing systems, continually improving these systems to leverage the benefits of a robust management information system.

Team development:
Contribute to enhancing the capabilities of the marketing team, focusing on professional and technical knowledge and best practices.

Research and analysis:
Conduct routine research and analysis, providing management with insightful findings to capitalize on marketing opportunities.

Continuous learning:
Stay updated on professional and technical knowledge relevant to business best practices.

Role accountability

HR proficiency:
Training of subordinates and forming a team to get the work done effectively.
Provide leadership, coaching, and direction to subordinates in all aspects of their work.
Delegate to subordinates in each respective assignment.
Ensure fair distribution of tasks to maintain morale and motivation of subordinates.

Delivery:
Perform the planned activities to meet the operational and development targets as per delivery schedules.
Utilize resources effectively to achieve objectives within efficient cost and time.
Provide a periodic report detailing the deviation and execution of planned tasks.

Problem-solving:
Resolve any related problems that arise and escalate any complex operational issues.

Business process improvements:
Coordinate well-defined written systems, policies, procedures, and seek automation opportunities as much as possible.

Compliance:
Comply with related policy, procedures, and work instructions.

Health, safety and environment:
Ensure compliance with relevant safety, quality, and environmental management procedures and controls within defined area of work activity to guarantee safety, legislative compliance, and delivery of high-quality products and services.

Academic qualification

Bachelor degree in Electrical Engineering

Work experience

5 to 10 years

Technical / functional competencies

• Advertising concepts
• Brand development
• Competitive analysis
• Customer relationship marketing
• Web marketing
• Product profitability analysis
• Marketing programs

About the Company

alfanar builds efficient energy systems & solutions of the present and sets up infrastructures for a brighter future.

We assist utility sector partners & customers in transforming cities into sustainable, habitable, and inclusive Smart Cities by harnessing renewable energy resources from wind, solar, and waste heat energy. Promoting the transition to a sustainable eco-conscious future.

Using world-class technologies, we develop unrivaled quality electrical solutions & products from our manufacturing facilities, to solve the world’s major energy challenges and make the world a better viable place.

Diligence, Efficiency, and Innovation are the key criteria our teams adopt in order to continuously provide effective solutions. We’re constantly equipping our teams with the tools they need to expand their horizons and reach higher grounds.

Being in an ever-changing environment with a crucial impact on their surroundings, our employees are nurtured to become keen thinkers with highly refined skills and a consistent outlook on the future, working together on finding the next big innovation.