Job description / Role
Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!
Drives marketing activities across the customer lifecycle, product portfolio, segment, and channel. Responsibilities may include: > Orchestrate scaled execution and innovation in defined areas of excellence (currently Channels, Experience, Content and Customer Marketing) to power a consistent and seamless customer experience and to increase business outcomes, efficiency and velocity. > Execute on marketing program to attract the attention of new buyers and influencers, build demand, influence existing pipeline and drive adoption
Accountability manages projects, defines deliverables and provides definitive advice and interpretation of situations ensures business critical & innovative results ensures that goals and milestones are met and approved budgets are managed appropriately manages escalation appropriately tracks single project budget line builds strategic partnerships with key decision makers in customer & partner organization may include team lead or supervisory responsibiities Complexity manages projects of high volume or high risk/complexity provides regular project status and updates Experience sound professional experience deep knowledge of project management skills depending on LoB has a PMI, Six Sigma or equivalent certification if in Six Sigma has black belt Communication represents SAP to customers' - is responsible for delivery of quality outcomes of projects of high volume or high risk represents SAP to customers finds common ground for cooperation within project team formulates clear project plans incl. mile stones, timeline and sub projects communicates messages relevant for project in a timely manner and with constructive feedback to project team captures opinions and expectations of stakeholder and communicates them to the project team Functional path specific definition (for the Project path specific definitions please view above):
Accountability manages expertise ensuring business critical & innovative results responsible for delivery of outcomes of complex and innovative functional issues integrating client needs, strategic business goal of the function and financial objectives involved in directing the implementation and execution of functional business plans integrating functional and financial objectives can make functional decisions and recommendations of a broad nature may include team lead or supervisory responsibilities Complexity shares in-depth knowledge and experience with direct team to enable decision-making and provide innovative solutions to complex business issues works on complex technical projects or business issues requiring strong technical knowledge Experience deep professional experience in several areas has strong functional skills broad knowledge of all areas within particular corporate sub-function or a function within division Communication represents the company externally on specific subject matters finds common ground for functional cooperation communicates clear functional requirements and targets effectively settles different functional perspectives communicates messages related to area of expertise in a timely manager and with constructive feedback to colleagues & managers
Responsible for delivering against the marketing demand generation and revenue objectives as defined within a specific sales area-based territory for the current year's Go-To-Market plan and priorities. Responsible for demand generation and acceleration through effective planning and execution of marketing activities, programs and campaigns including the relevant use of account-based marketing data-driven marketing, inside marketing, digital marketing, events, and more. Look beyond return on investment of own activities and work across the entire marketing organization to assure optimal return on marketing investment for SAP.
Strategy Execution - Development of the marketing strategy and program plan by identifying the appropriate solution or industry program portfolio mix to address the business needs and prioritizing a digital-first approach. This includes execution of media plans, community building events, direct mail, scripts, email, tele, nurturing activities and more. Serve as expert on brand experience, quality, consistency, and compliance, and ensure adherence in all related demand generation and nurturing activities. Assure the optimum mix of marketing activities across all pipeline stages and that locally developed programs are built with re-use by other markets in mind. The field marketer should serve as the face of marketing to the corresponding sales executives and/or should manage the portfolio aligned to the business priorities.
Lead Management - Contribute knowledge and insights when collaborating with key sales and business stakeholders on the review and analysis of lead reports. Demonstrate high degree of skill to proactively analyze impact of marketing programs on pipeline health and follow-up on necessary actions to drive alignment with relevant business stakeholders and manage escalations proactively.
Data and Performance Management - Fully understand the systems of records, including CRM, reports, dashboards and scorecards and seek to identify enhancements and improvements to respective stakeholders. Focus on excellence in execution and speed to market across campaign execution, lead management activities, and digital insights in the system of records, including data segmentation tools, CRM, reports, dashboards and scorecards. Leverage these systems to analyze performance and seek to identify enhancements and improvements to respective stakeholders.
Market Research/Analysis - Provide recognized expertise in understanding target audience and interpreting market intelligence to optimize data segmentation for campaign impact. Identify new white spaces for future marketing activities. Challenge insights, diving deeper into research in collaboration with respective marketing and business stakeholders. Share relevant intelligence to all marketers in order to deliver optimized execution of tactics. Align relevant strategies, observations and interpretations with other involved parties.
Asset Development and Management - Expertly oversee the development and dissemination of assets such as collateral, social content, websites, white papers, and more. May also manage the end-to-end asset or campaign production for innovative or strategic priority campaigns, taking an active role in optimizing contents and creative elements. Identify risks and manage escalations proactively for timely delivery. Provide insights based on experience on cost effective methods to provide local customization as well as global reuse of all campaign materials.
Agency Management - Consult with management team on strategic agency decisions and enforce relevant purchasing and vendor guidelines, legal implications, and other contractual obligations, in compliance with SAP procurement policies. Identify the overall budget structure for agency engagement in line with organizational structure and objectives.
Field Enablement - Communicate the overall plan to sales stakeholders (sales, sales operations, VAT team members), marketing colleagues and partners. Drive rollout of marketing tactics and assets that align with the needs of the business, providing relevant expertise to ensure critical stakeholder management. Influence internal stakeholders and make relevant decisions for marketing tactics and assets to optimize impact in the market. This may include but is not limited to adaptation of rollout plans, fine-tuning of target audiences, integration of new communication channels or routes, and more. Further develop new approaches to roll out marketing tactics more efficiently. Communicate proactively with sales teams to understand marketing effectiveness, including digital strategies and performance, and to seek out areas of improvements. Proactively provide feedback to other marketers to improve overall marketing performance.
Customer Service and Relationship Management - Maintain a high level of customer focus, thereby proactively participating in customer engagements when possible. Leverage insights to derive and optimize future strategies, optimize resources and investments, and identify respective development for teams. Create a valuable customer experience by servicing inquiries, resolving problems and proactively anticipate customer needs which contributes to our brand promise, customer advocacy and cloud renewals.
Channel & Ecosystem - Understand and leverage the importance of different routes-to-market and integrate ecosystem and channels (GCGB) into marketing execution strategy, including respective revenue targets. Collaborate and coordinate with GCGB colleagues to create efficiencies between direct and indirect GTM approaches. Account Based Marketing - Implement an approach to communicate and guide marketing activities with individual prospect or customer account, aligning marketing activities with account strategies through a collaborative approach that engages sales, marketing, center of excellence, pre-sales, services and support, and key executives. General - Share skill and expertise with team members and contribute as an expert, thus enabling higher effectiveness and efficiency across respective marketing organizations. Actively follow the regional market and share developments and trends with team and across all of the relevant geographical areas. Highlight best practices and scale across relevant teams.
Experience & Language Requirements Minimum 6-8 years of marketing experience, with minimum 3-5 years in marketing execution Working in a multi-national company Experience in/with sales Experience in B2B marketing Experience in the IT industry Project leadership (medium to large-scaled projects) Education Bachelor's degree or equivalent required MBA/Master's degree or equivalent preferred
We are SAP
SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.
Our inclusion promise
SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team.
About the Company
Headquartered in Walldorf, Germany, SAP is the world's largest business software company with more than 51,500 employees at sales and development locations in more than 50 countries worldwide.
Our global development approach focuses on distributing development across the world in strategically important markets. A global network of SAP Labs spanning Bulgaria, Canada, China, Germany, Hungary, India, Israel, and the United States, enables SAP to operate locally, yet organize globally.
As the global technology research unit of SAP, SAP Research significantly contributes to SAP's product portfolio and extends SAP's leading position by identifying and shaping emerging IT trends through applied research and corporate venturing. SAP Research has highly skilled teams in 11 research centers worldwide.
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