Marketing Execution Specialist (Marketing Manager)

Job description / Role

Marketing Execution Specialist (Marketing Manager MENA) - Dubai Job

Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time

COMPANY DESCRIPTION

SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That's why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it's the best-run businesses that make the world run better and improve people's lives.

Job Overview:
The Field Marketing Manager MENA for SAP Concur is charged with driving demand generation and pipeline acceleration to an enterprise audience through an innovative mix of marketing programs. The key objective is to plan and execute integrated marketing campaigns to increase brand awareness, drive lead generation and assist in converting sales opportunities into closed business. This role is focused on Marketing ROI and improving key marketing metrics as well as achieving growth plans within the region. Additionally, the role could support the launch of a new product or developing a marketing plan for a new industry in that region. Our strategy in a new market like MENA is to closely align to SAP accounts and as such pivotal to the success of this role is to work closely with our in-country SAP Marketing counterparts to drive collaborative marketing approaches. The role will be responsible for understanding overall enterprise business goals and working collaboratively with the broader team to successfully plan, coordinate, launch and measure marketing programs to meet those goals. The role is a budget owner for the MENA Marketing budget and is required to manage and report on spend in line with finance team requirements.

This position reports to the local Sales Director in MENA and works closely with the local sales and Market Development teams, with Business Development, Account Management, R&D and Product Marketing as well as with the EMEA Marketing Senior Director, EMEA counterparts, and Global Marketing Teams. This is a fantastic hands-on marketing role for someone looking to broaden their marketing skill set in a fast-growing company. This individual must be an excellent communicator, have strong cross group collaboration skills, be action oriented and be good at planning and organising work.

Success Metrics:

- Pipeline Quality: MQL->SW Conv
- Pipeline to Target %
- Marketing Attribution
- Customer retention
- Customer references
- Marketable Database quality & growth
- Net Cost of Acquisition
- Return on Marketing Investment (ROMI)
- Qualitative measures such as innovation, collaboration, stakeholder management

Responsibilities:

This is a pivotal role for success and growing our Enterprise presence in MENA. The successful candidate will have a demonstrated track record of achievement, technical competence, proven ability to learn quickly on the job and the ability to manage multiple projects simultaneously with a range of internal and external stakeholders based in disperse international locations.

Key responsibilities include:

- Regional Campaigns - Manage regional on-line marketing programs designed to maximise website traffic and web leads. Manage lead generation and marketing automation programs designed to generate leads, maximise conversion rates and generate sales demand among prospects. Look to roll out campaigns in a programmatic method to drive efficiencies across markets. Planning campaigns 2 quarters ahead.
- Corporate Campaigns - drive the deployment of local programs that align to corporate campaigns as needed.
- Design - Work with graphics team to create consistent look and feel for campaigns
- Content - leverage and localise relevant global content. Identify content gaps and work with the global content manager or an agency to ensure relevant assets are created and/or available for campaigns.
- Sponsored Programs - work with 3rd party providers, industry associations etc. to develop integrated marketing programs to drive lead generation and market awareness.
- Events - manage a series of events designed to gain brand awareness in target segment, drive new leads or accelerate existing opportunities - trade shows, conferences, seminars, webinars and roundtable/smaller workshop types of events will be part of the mix.
- Nurture Strategy - Devise, execute and measure success of nurture programs across the demand funnel.
- Social Media - help drive social media engagement across the team and ensure social media channels are leveraged across integrated campaigns.
- Budget Management - Manage assigned budget including invoicing process.
- Manage local agency relationships - ensuring that marketing programs are executed flawlessly and meet goals.
- Stakeholder Management - work closely with relevant stakeholders, including those within SAP to understand their market needs and define corresponding marketing campaigns. Regular communication and reporting
- Pipeline Management - manage the creation of pipeline goals for the region, working closely with local leadership, maintain regular pipeline reporting and create tactics to reach pipeline goals
- Reporting - regularly report on success of marketing campaigns and activities, represent marketing at regional QBRs

Requirements

Position Requirements: Education, Experience & Training required:

- 7+ years' experience campaign creation and execution experience
- 2+ years' people management experience
- Experience in managing multiple complex projects to completion
- Demonstrated track record of successful defining, launching and execution of email marketing strategies with excellent results
- Ability to understand and translate business requirements into marketing plans
- Demonstrated ability to learn quickly, influence and facilitate cross-functional teams and manage change effectively
- Good interpersonal and influencing skills
- Excellent networking and stakeholder management skills
- Marketing automation (Marketo) and Salesforce experience beneficial, but not essential
- Experience of running ABM programs beneficial
- Ability to pass a background check

Personal Attributes:

- Good communication skills and ability to work with different personalities
- Self-starter who desires to show ownership and commitment to the job
- Excellent interpersonal skills, dynamic and highly team-oriented
- Commitment to professionalism and collegiality is required
- Can-do" approach to a wide and rapidly changing workload
- Adaptability and ability to deal with a corporate culture of change
- Flexibility and willingness to work on a broad variety of tasks
- Willingness and ability to accommodate different time zones
- Enjoy working in an informal environment with a "start-up" culture
- Willingness to work from time to time over extended hours in order to achieve goals set by immediate manager or demanded by key customers
- The candidate must have good communication skills with the ability to present him/herself and to work confidently in front of senior businesspeople
- Fluent in English (mandatory)

Location & Travel:

- This position is based in our S AP Dubai Office. Some travel will be required for this role

EEO:

- Concur is an Equal Opportunity Employer and applies this policy to all applicants and employees. We are committed to hiring and valuing a global diverse work team. (M/F/D/V)

WHAT YOU GET FROM US
Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you're searching for a company that's dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment - apply now .

SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company. SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. Successful candidates might be required to undergo a background verification with an external vendor.

About the Company

Headquartered in Walldorf, Germany, SAP is the world's largest business software company with more than 51,500 employees at sales and development locations in more than 50 countries worldwide.

Our global development approach focuses on distributing development across the world in strategically important markets. A global network of SAP Labs spanning Bulgaria, Canada, China, Germany, Hungary, India, Israel, and the United States, enables SAP to operate locally, yet organize globally.

As the global technology research unit of SAP, SAP Research significantly contributes to SAP's product portfolio and extends SAP's leading position by identifying and shaping emerging IT trends through applied research and corporate venturing. SAP Research has highly skilled teams in 11 research centers worldwide.