Marketing Executive

Job description / Role

Accountabilities

Core Responsibilities:
• Translates the Marketing objectives into clear, concise and understood briefs; ensures execution as per business standard
• Coordinates with internal and external stakeholders to ensure smooth execution of marketing initiatives
• Maintains records of marketing expenses, agency fees and regularly updates management on budget expenditure and overall costs
• Ensures adherence to the corporate brand guidelines (branding layout and display, social media, etc.) in all marketing initiatives
• Creates and manages a monthly communication summary report to keep stakeholders abreast of completed activities.

Social Media:
• Manages social media presence through effective handling of the company’s social media accounts with social media companies such as Facebook, Twitter, YouTube etc. on daily basis
• Supports conceptualization and execution of promotional activities and events for brands and services through social media channels
• Maintains and tracks data to analyze and monitor the effectiveness of various aspects of social media campaigns such as community, traffic, conversations and engagements, leads and conversions
• Creates and manages periodic communication summary report of all social media activities to keep the team abreast of ongoing and completed initiatives
• Participates in various tasks related to community management and content generation

Events Management:

• Researches and identifies suitable events opportunities and makes suggestions for the brand event participation
• Co-ordinates with event management agencies for all activities and logistical matters related to the management, administration, implementation and delivery of events, including securing and booking suitable venues
• Maintains records of the Business Unit’s events and initiatives including details on event participation etc., for the purpose of enhancing the members and contacts’ database

Public Relations:

• Provides support in executing on the PR strategies, campaigns, and initiatives to improve brand recognition, understanding and awareness.
• Maintains effective working relationships with media and PR agencies
• Monitors the media, including newspapers, magazines, journals, broadcasts, newswires, for opportunities for clients

Salary:
AED 6,000 to 7,000 per month inclusive of fixed allowances.

Requirements

Skills
Educational Qualifications and Certificates
Bachelor’s Degree in Marketing, Public Relations or any relevant discipline

Experience
A minimum of 1-3 years of relevant experience

Skills
Language skills
Strong English and Arabic (preferred but not necessary)

Additional Skills
Creative thinking skills
Communication skills
Awareness of social media trends

Key Interactions
Internal Interactions
• Divisions/Business Units/Departments
• Brand/category/sales functions
• Product teams

External Interactions
• Vendors/Consultants
• Social media companies
• Local authorities
• Events Promoters
• Media Channels

About the Company

Established in 1978, by the Baker family who still own and manage the company today, Gulf Marketing Group is one of the Middle East's leading, family owned companies. Gulf Marketing Group operates regionally, across the GCC and boasts a diverse portfolio of brands, retail outlets and services. Gulf Marketing Group subsidiaries operate in key sectors such as retail and distribution of sporting goods and lifestyle brands, health and fitness, food and food processing, integrated 3PL logistics, real estate, healthcare and pharmacies, education and technology. Since 1978, Gulf Marketing Group has introduced more than 90 international brands into the Middle East, as well as building the reputation of our homegrown brands as reliable and quality driven companies.

We are proud to be one of the top 10 retailers in the Gulf region with:

• More than three decades experience managing international brands in local environments
• A prestigious portfolio of world class brand partners
• Anchor tenancy in all major GCC shopping malls
• A proven track record of securing exclusive retail and distributor agreements
• An experienced management team
• Strong customer relationships