Marketing Executive

Job description / Role

We are seeking a dynamic and results-driven Marketing Executive to join our team at GEMS FirstPoint School. The successful candidate will be responsible for developing and implementing effective marketing strategies to promote the school, enhance its image, and attract new students. This role requires creativity, excellent communication skills, and a passion for education.

Marketing Strategy Development:
- Assist in creating and executing comprehensive marketing plans.
- Identify target audiences and develop strategies to engage them.
- Monitor market trends and competitor activities.

Brand Management:
- Maintain and enhance the school's brand identity.
- Ensure consistency in branding across all marketing materials and communications.

Digital Marketing:
- Manage the school's social media platforms, website, and other online channels.
- Create engaging content for digital platforms, including blogs, newsletters, and social media posts.
- Monitor and analyze digital marketing performance and provide recommendations for improvement.

Event Management:
- Plan and coordinate school events, open houses, and promotional activities.
- Collaborate with staff to ensure successful event execution.
- Represent the school at educational fairs and community events.

Advertising and Public Relations:
- Develop and manage advertising campaigns across various media channels.
- Write and distribute press releases and other PR materials.
- Build and maintain relationships with media contacts.

Stakeholder Communication:
- Communicate effectively with current and prospective students and parents.
- Provide information and support to prospective families throughout the admission process.

Data Analysis and Reporting:
- Track and analyze the effectiveness of marketing initiatives.
- Prepare regular reports on marketing activities and outcomes.

About the Company

GEMS Education is a pioneering education company with an international network of award winning K-12 schools. Over the past 55 years GEMS has grown from one school to being a truly global company with one incredible mission – to make quality education available to every student. Over 20,000 education professionals unlock the potential of over 250,000 students across 14 countries each and every day, preparing children of all ages for real world success.