Marketing Executive

Job description / Role

• Support and execute marketing operations and cross-functional initiatives, including partner and influencer sourcing and vetting, negotiations, translations, research, and campaign execution.
• Develop, implement, and continuously improve marketing operational policies, systems, and workflows to ensure efficient delivery of marketing plans.
• Monitor market trends, competitor activities, consumer insights, and campaign performance to inform strategy and optimization.
• Track, monitor, analyze, and report on key performance indicators (KPIs); consolidate data into actionable reports and presentations with strategic recommendations.
• Manage and nurture relationships with partners, influencers, service providers, and other external stakeholders to ensure quality delivery and long-term collaboration.
• Support and coordinate marketing events (online & offline) and related activities in collaboration with internal and external stakeholders.
• Support community management across designated social media platforms and languages, ensuring consistent engagement and brand voice.
• Plan and execute outreach initiatives to build strategic partnerships, media relationships, and brand collaborations that expand market presence.
• Develop and manage influencer marketing programs, including influencer identification, vetting, onboarding, contract negotiation, campaign briefing, performance tracking, and relationship management.
• Oversee the execution of new and ongoing marketing initiatives, ensuring alignment with overall marketing strategy and objectives.

Project Coordination & Support
• Assist in coordinating marketing projects to ensure tasks are completed on time and according to brief.
• Support day-to-day communication with external agencies (based outside Dubai) and internal teams to follow up on deliverables and timelines.
• Assist in sourcing and coordinating freelancers such as content creators, designers, and video editors.
• Track project timelines, follow up on pending items, and escalate delays when necessary.
• Maintain organized records of project files, briefs, and approvals.

Social Media Execution
• Schedule and publish content across social media platforms including Instagram, X (Twitter), YouTube, Facebook, TikTok, and other relevant channels.
• Ensure posts follow brand guidelines and approved campaign messaging.
• Maintain and update the content calendar to ensure consistent posting.
• Monitor basic engagement metrics (likes, comments, shares) and compile simple performance reports.

Content & Creative Support
• Coordinate with designers, agencies, or freelancers to collect and organize digital assets.
• Review content for accuracy (spelling, formatting, tagging) before publishing.
• Support campaign launches by ensuring all required materials are ready and uploaded on time.
• Keep track of platform trends and share relevant updates with the team.

• Proven experience in marketing, with solid knowledge of marketing principles, campaign execution, and performance measurement. Experience in a marketing or advertising agency will be an added advantage.
• Demonstrated experience in reporting and data analysis, with strong analytical and critical thinking skills.
• Experience in outreach, partnership development, or influencer marketing, including influencer sourcing, relationship management, campaign coordination, and performance tracking.
• Good understanding of social media platforms, digital marketing tools, and influencer performance metrics.
• Strong understanding of market trends, consumer behavior, and competitive landscape.
• Process-driven mindset with strong planning and organizational capabilities.
• Strong presentation skills with proficiency in MS Office (Excel, PowerPoint, Word).
• Excellent verbal and written communication skills in Chinese; proficiency in an additional language is an advantage.
• Interest in sports, Crypto or iGaming is a strong advantage.
• Strong interpersonal and negotiation skills, with the ability to collaborate effectively across teams, partners, and influencers.
• Ability to prioritize tasks, manage multiple projects simultaneously, and perform effectively in a fast-paced environment.
• High attention to detail with a strong focus on quality and accuracy.
• Ability to work independently while maintaining strong teamwork and accountability.
• Positive, proactive, and “can-do” mindset with strong ownership and problem-solving attitude.

About the Company

We're dedicated to elevating brands by crafting, powerful, inspiring, and effective marketing strategies. Backed by years of expertise, our unique blend of innovative thinking, streamlined tactics, and time-tested techniques allows us to amplify your brand's potential and deliver measurable results.

Cultivating a culture of creativity that transcends the conventional norms. Creativity & teamwork – our company’s greatest assets. We don’t just simplify the complex—we make it extraordinary.