Marketing Executive - Starbucks

Job description / Role

Marketing Executive - Starbucks - UAE

Duties and Responsibilities

CRM Implementation and Maintenance:
- Assist in the implementation and ongoing maintenance of the CRM system, ensuring its optimal performance and alignment with business goals.
- Configure and manage CRM settings, workflows, and automations to streamline processes and enhance efficiency.

Data Analysis and Reporting:
- Work with the data intelligence team to identify trends, patterns, and opportunities for improvement.
- Create reports and insights based on customer behavior, campaign performance, and key metrics.

Campaign Management:
- Execute CRM campaigns across various channels to nurture leads, drive conversions, and foster customer loyalty.
- Collaborate with the marketing team to develop personalized and targeted campaign content.
- Track campaign performance and optimize strategies based on results.

Partnerships:
- Support and create leads for relevant partners to the business.
- Work with the team to create a partners ecosystem beneficial for the customers.

CRM Strategy:
- Contribute to the development and implementation of the overall CRM strategy.
- Identify opportunities for CRM system enhancements and process improvements.

Loyalty Program Management:
- Support in managing the organization's loyalty program, including points accrual, redemption, and tier management.
- Analyze loyalty program data to identify customer segments and tailor rewards accordingly.
- Execute strategies to increase customer engagement and participation in the loyalty program.

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in CRM systems and tools (e.g., Salesforce, HubSpot).
- Strong analytical skills and ability to interpret data.
- Excellent communication and interpersonal skills.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
- Knowledge of marketing automation principles and tools.
- A firm believer of the "Customer First" approach.

About the Company

As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.

Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.

Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.

From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.