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Job description / Role
Hays are working with a leading worldwide producer and distributor of premium-branded automotive, commercial and industrial lubricants, and automotive chemicals.
Your role will be to grow the Market Share and volume of the business through implementing segmented Customer Value Propositions that meets the needs of profitable B2B and B2C segments and that maximize customer loyalty (retention and acquisition). This role is responsible for developing and implementing marketing and sales engagement activities in the Middle East to achieve the Volume and profitability targets.
Requirements
• Fluency in oral and written English is essential (Fluency in written and spoken Arabic will be considered a plus) as are financial capabilities commensurate with this role.
• Marketing implementation experience with evidence of successfully growing market share, volumes, profitability, product coverage, trials and offtake.
• Experience of implementing CVPs with full local buy-in.
• Broad experience of the marketing mix (e.g. market research, new product development, brand, pricing management, promotions).
• Degree level education, Master’s degree in a relevant discipline would be preferred but is not essential subject to proven business experience.
• Confidence with numbers and ability to identify what drives business results
• A proactive and "ready to import and share good ideas” mindset
• 3 - 5 years proven marketing experience in the lubricants, associated automotive / chemical business, consumer goods or any other distribution driven industry in the MEA region.
About the Company
At Hays, we invest in lifelong partnerships that empower people and businesses to succeed. With over 50 years’ success under our belts and a workforce of 10,000+ people across 32 countries, we’ve evolved to put our customers at the heart of everything we do.
So much more than a specialist recruitment business, what really sets us apart is our knowledge through scale, deep understanding and our ability to meaningfully innovate for our customers. By providing advice, insights and expertise on issues you face today in the fast-paced world of work, we help you make the right decisions for tomorrow.
Offering an unrivalled suite of recruitment and workplace solutions, whether you’re looking for what’s next in your career, or have a gap to fill, we’ll help you get where you want to go.
You can rely on us to deliver today and help you plan for tomorrow.