Marketing Lead

Job description / Role

Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time

COMPANY DESCRIPTION

SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That's why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it's the best-run businesses that make the world run better and improve people's lives.

ROLE DESCRIPTION

Founded in 1972, SAP is the world's leading provider of enterprise applications, analytics, and mobility with over 170,000 customers around the world. SAP is currently seeking an Integrated Marketing Programs Expert.

EXPECTATIONS AND TASKS

- Responsible for the planning, development, content, budget, project management and successful implementation of integrated marketing programs for audiences including awareness, demand generation, pipeline building and acceleration, loyalty, advocacy, customer adoption and retention.
- Collaborate with various internal and external teams including global, regional and local teams to capitalize on marketing mix with emphasis on the customer.
- Orchestrates branding, content, communications, data, marketing intelligence & operations, online, digital and social media, partners, customer references, sponsorships, and events to create integrated audience specific programs and campaigns.

Market Research & Insights

- Professionally gather and synthesize market insights and company objectives including solutions, industry, geographies and other information.
- Expertly understand and define the target audience and its preferences, needs, and challenges.
- Combine the audience insights with audience intelligence (e.g. propensity models) to build relevant programs.
- Guide others on audience insights and audience intelligence.

Drive Strategic Planning

- Work independently with Business Planning, Marketing Planning, Sales and Business Development/Management to determine strategic goals for region, market unit, country, or route to market and translate into integrated audience specific programs.
- Ensure programs and campaigns are perfectly aligned with stated strategic goals.

Develop Content and Program Messaging

- Expertly apply a broad range of knowledge to curate, build, tailor and syndicate content for awareness, demand generation, pipeline acceleration, customer adoption and retention, and other strategic purposes, combining market and competitive insights, business objectives, knowledge of relevant elements of the SAP portfolio, audience insights and intelligence as well as key messages into integrated programs and/or campaigns.
- Evaluate new techniques and determine best practices to create repeatable processes and content.
- Strategically manage asset development and independently deliver, together with Marketing Execution, Demand Generation, Marketing Automation and Marketing Communications, audience facing materials by leveraging, tailoring, and syndicating content, positioning, and messaging in order to develop high quality integrated marketing programs.

Stakeholder Management

- Proactively align with business stakeholders to ensure marketing programs closely align to business and sales goals.
- Continuously evangelize marketing strategy, plans and results and collaborate for refinement.
- Share knowledge and expertise and be seen as the go to person for Integrated Marketing. Support/enable the sales organization through delivery of key customer assets and stories.
- Expertly plan and develop comprehensive integrated audience campaigns and working with Marketing Execution, identify targets, data, value propositions, and tactics to achieve defined goals.
- Strategically drive complex program activation and acceleration with a Digital First approach within region, market unit, or country.
- Demonstrate high level of expertise in the evaluation of overall performance to drive strategic change and refine programs for a real business impact.
- This includes e.g. business and campaign performance across the whole marketing mix, program execution and pipeline impact.
- Guide others in performance management and drive best practices.
- Instruct others to utilize standard tools and systems to document, communicate, measure and monitor program plan and facilitate execution to share content and assets.
- Expertly advise execution teams on configuration, execution and best practices.

Requirements

WORK EXPERIENCE

- Minimum 8-15 years of marketing experience
- Project leadership (large-scaled projects)
- Acknowledged go-to person for Integrated Marketing
- High change agility
- Coaching and mentoring junior, specialist and senior specialist level colleagues

EDUCATION AND QUALIFICATION / SKILLS AND COMPETENCIES

- Bachelor's degree or equivalent required
- MBA/Master's degree or equivalent preferred

WHAT YOU GET FROM US

Success is what you make it. At SAP, we help you make it your own.A career at SAP can open many doors for you. If you're searching for a company that's dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment - apply now .

SAP'S DIVERSITY COMMITMENT

To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities.

Successful candidates might be required to undergo a background verification with an external vendor.

About the Company

Headquartered in Walldorf, Germany, SAP is the world's largest business software company with more than 51,500 employees at sales and development locations in more than 50 countries worldwide.

Our global development approach focuses on distributing development across the world in strategically important markets. A global network of SAP Labs spanning Bulgaria, Canada, China, Germany, Hungary, India, Israel, and the United States, enables SAP to operate locally, yet organize globally.

As the global technology research unit of SAP, SAP Research significantly contributes to SAP's product portfolio and extends SAP's leading position by identifying and shaping emerging IT trends through applied research and corporate venturing. SAP Research has highly skilled teams in 11 research centers worldwide.