Marketing Lead - Leisure Group

Job description / Role

Charterhouse is working exclusively with a leading leisure group that is looking to hire a dynamic and results-driven Marketing Lead to join their team based in Dubai.

The Marketing Lead is responsible for leading marketing initiatives across an array of leisure brands, covering pre-launch, launch, and post-launch growth. The role combines strategic planning with hands-on execution, focusing on digital performance, partnerships, influencer programs, and event activations to drive awareness and footfall. Responsibilities include managing paid media campaigns, overseeing content and social strategies, as well as delivering 360° launch campaigns while ensuring measurable results and strong stakeholder relationships.

To be considered for this role, the successful candidate must have 4–6 years of experience in digital-first marketing within entertainment, F&B, lifestyle, or hospitality in the UAE. Hands-on expertise in Meta, TikTok, and Google campaigns is essential, along with a strong understanding of CAC, CTR, and ROAS. The candidate must have a creative mindset, cultural fluency with Gen Z and Millennial audiences, and experience in partnerships and event activations. Excellent communication and organizational skills, along with the ability to thrive in fast-paced environments are essential. The ideal candidate is strategic yet agile, commercially creative, and demonstrates an ownership mindset.

About the Company

The Charterhouse brand and business was launched in Dubai and the Middle East in April 2004 by a team of international recruiters and management consultants, after its inception in Sydney, Australia in September 2003. Charterhouse Middle East is now positioned as the leading regional recruiter within its area of disciplines and functional markets.

Charterhouse offers professional and bespoke contingency and retained search services to all sectors of the market. Service quality is guaranteed, thanks to a particular focus on flexibility. Charterhouse was the first international search and selection business to establish Dubai as its base. The growth in the Middle East region has been mirrored by Charterhouse globally, with offices now in Qatar, Hong Kong, Singapore, Melbourne and Sydney.